30 Terms Every Sales and Marketing Professional Should Know


Gatekeeper. The best example of gatekeepers are personal assistants and receptionists. The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description. Fortunately, these terms are pretty straightforward, you just need a little context to get the gist of things.


The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers


They are often "guarded" by a gatekeeper. Gatekeeper. Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. It''s pretty critical that sales and marketing teams learn how to speak each other''s language.


14 Powerful B2B Cold Email Templates to Generate Leads


Ahead, 14 of the best B2B cold email templates B2B cold email template 1: The AIDA formula email Attention — Hook the lead’s attention. AIDA is a century-old copywriting framework that dates back to the 1900s. Here is an example of AIDA being used in email copy from Vimeo. Almost every cold email, landing page, or ad you view follows the AIDA formula (in some shape or form). B2B cold emailing is hard, isn’t it?