You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why…
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JUNE 28, 2019
The AIDA ( A wareness, I nterest, D esire and A ction) marketing model was invented in 1898 by Elias St. It represents the physiological stages required in order to fulfil the predetermined buyer journey. According to a study from Salesforce, 72% of B2B customers expect vendors to offer personalized engagement.
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