Adobe Experience Cloud Blog

APRIL 5, 2016

Achieving AIDA to ABC. In the B2B world, the notion of AIDA is key: A ttention. Take for example a recent VM Turbo campaign promoting an ebook download on their hybrid cloud. So how do you ensure that, as a marketer, you do your part in finding those Glengarry leads for sales to close? I nterest. D ecision.

Intent Data 48

Intent Data Intent Lead Scoring Lead Ranking 48

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Onalytica B2B

JULY 16, 2018

He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. For example early access to content, products, industry research etc.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

BDB

SEPTEMBER 27, 2023

Within the traditional AIDA (Attention, Interest, Desire and Action) model, ISLs would fall within the Interest stage and therefore need to be progressed through the funnel to become a customer. Many marketing automation platforms have built-in A/B testing functionality, such as Marketo and Salesforce Marketing Cloud.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26