Martech Advisor

DECEMBER 16, 2019

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. The outbound approach: Surveys, polls, net promoter survey (NPS), etc. Make your customer the protagonist of the story.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Single Grain

SEPTEMBER 22, 2023

Your customers may have varied pain points (a doctor who wants a survey tool may have different needs from a teacher who needs a survey tool). Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. Let’s now understand each marketing funnel stage in detail.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

NOVEMBER 12, 2014

In the inbound methodology, the preferred ABCs of selling are: Always Be Connecting. Benefits are distinct from features , and sales reps should sell based on benefits that are supported by features. B = Budget : Determines whether your prospect has a budget for what you''re selling. Cross-Selling. Cold Calling.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28