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30 Sales and Marketing Terms You Should Know

PureB2B

SEPTEMBER 11, 2016

Cost-per-Lead (CPL). For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10. Gatekeeper. The best examples of gatekeepers are personal assistants and receptionists. These are the four steps involved in the so-called purchase funnel.

Top of Funnel 62
Top of Funnel Cost per Lead CPL Marketing Management 62
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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

SEPTEMBER 11, 2016

Cost-per-Lead (CPL). Gatekeeper. The best example of gatekeepers are personal assistants and receptionists. This is a metric that measures what percentage of your customers you retain. It can be calculated by measuring the number of customers lost as a percentage of your total customer base. ToFu, MoFu, Bofu.

Top of Funnel 48
Top of Funnel Cost per Lead Marketing Management AIDA 48
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