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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

Other parts of the world have started to take action, with the Artificial Intelligence Act (AIA) in Europe and The Artificial Intelligence and Data Act (AIDA) in Canada. Plus, it promises a way to do more with less, while keeping costs down. First things first: vet your vendors. Sounds great, right?

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Understanding the B2B Buyer Journey & How to Capitalize on it

NetLine

According to CMO.com , B2B customers are significantly more emotionally connected to their vendors and service providers than consumers. During this stage, they compare various alternatives, assessing their features, benefits, and costs, and determining which option aligns best with their requirements.

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Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. Red Bull, comes in a tiny can, costs a fortune and tastes disgusting.