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ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. During the funnel, your content will ideally attract attention to your brand, generate interest, stimulate a desire, and prompt action to buy it. CPA can be competitive which in turn leads to high costs.
PureB2B
SEPTEMBER 11, 2016
Churn Rate. Bounce Rate. When talking about website visits, bounce rate refers to the proportion of visitors that land on your page and leave without clicking on anything. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Customer Acquisition Cost (CAC).
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PureB2B
SEPTEMBER 11, 2016
Churn Rate. Bounce Rate. When talking about website visits, bounce rate refers to the proportion of visitors that land on your page and leave without clicking on anything. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Customer Acquisition Cost (CAC).
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. BR: Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead.
LeadSquared
JUNE 22, 2021
According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. This goal is the second stage of the AIDA funnel, where you try to generate interest in your buyers’ minds. With the lead gen form, I have seen an almost 50% increase in the conversion rates.
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