PureB2B

SEPTEMBER 11, 2016

These are the four steps involved in the so-called purchase funnel. Cold Calling. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Gatekeeper. The best examples of gatekeepers are personal assistants and receptionists. ToFu, MoFu, Bofu. Cross-Selling.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

These are the four steps involved in the so-called purchase funnel. Cold Calling. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Gatekeeper. The best example of gatekeepers are personal assistants and receptionists. ToFu, MoFu, Bofu. Cross-Selling.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

NOVEMBER 12, 2014

Cold Calling. Making unsolicited calls in an attempt to sell products or services. It''s also a very inefficient way to find potential customers -- learn more about how cold calling compares to demand creation here. They are often "guarded" by a gatekeeper. Discovery Call. Gatekeeper.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28