PureB2B

SEPTEMBER 11, 2016

Here are some of the terms every sales and marketing professional needs to know: A/B Testing. These are the four steps involved in the so-called purchase funnel. Refers to the various stages in the sales funnel. Cold Calling. An activity whereby a sales representative offers more than just one product or service.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Here are some of the terms every sales and marketing professional needs to know: A/B Testing. These are the four steps involved in the so-called purchase funnel. Refers to the various stages in the sales funnel. Cold Calling. An activity whereby a sales representative offers more than just one product or service.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

NOVEMBER 12, 2014

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. "Always Be Closing."

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28