60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. Divide by the estimated churn rate (aka cancellation rate) for that customer. RSS: Rich Site Summary. An RSS Feed is a web feed that publishes frequently updated information like blog posts and news stories. WOM: Word-of-Mouth. 60 Common Marketing Acronyms.
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