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30 Sales and Marketing Terms You Should Know

PureB2B

Churn Rate. Bounce Rate. When talking about website visits, bounce rate refers to the proportion of visitors that land on your page and leave without clicking on anything. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Engagement Rate. Call-to-Action.

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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Churn Rate. Bounce Rate. When talking about website visits, bounce rate refers to the proportion of visitors that land on your page and leave without clicking on anything. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Engagement Rate. Call-to-Action. Decision-Maker.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Conversion Rate.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. BR: Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. CR: Conversion Rate. CRO: Conversion Rate Optimization. CTR: Clickthrough Rate.