PureB2B
SEPTEMBER 11, 2016
A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and overall content in general. Churn Rate. Also known as User-Generated Content (UGC), refers to content created from data you collect from subject matter experts, freelancers, and customers. Crowdsourced Content. Landing Page.
PureB2B
SEPTEMBER 11, 2016
A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. Churn Rate. Also known as User-Generated Content (UGC), refers to content created from data you collect from subject matter experts, freelancers, and customers. Crowdsourced Content. Landing Page.
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Single Grain
SEPTEMBER 22, 2023
The sales funnel , although part of the marketing funnel, is narrower and concentrates on the stages of the marketing that occur after a lead is generated and qualified. AIDA is a classic marketing framework that represents a four-stage content creation funnel. We’ll use the slightly simpler AIDA stages for our builder example.
Hubspot
NOVEMBER 12, 2014
" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Lead Qualification.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. Divide by the estimated churn rate (aka cancellation rate) for that customer.
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