PureB2B

SEPTEMBER 11, 2016

Churn Rate. Gatekeeper. The best examples of gatekeepers are personal assistants and receptionists. A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and overall content in general. This is a metric that measures what percentage of your customers you retain.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. Gatekeeper. The best example of gatekeepers are personal assistants and receptionists. A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. This is a metric that measures what percentage of your customers you retain.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

NOVEMBER 12, 2014

" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Gatekeeper.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28