The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
Hubspot
NOVEMBER 12, 2014
In the inbound methodology, the preferred ABCs of selling are: Always Be Connecting. Benefits are distinct from features , and sales reps should sell based on benefits that are supported by features. Leads that are unlikely to become paying customers -- and a sales rep''s worst nightmare, because they are a waste of time.
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