30 Terms Every Sales and Marketing Professional Should Know
SEPTEMBER 11, 2016
Churn Rate. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Bounce Rate. When talking about website visits, bounce rate refers to the proportion of visitors that land on your page and leave without clicking on anything. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Engagement Rate.