30 Terms Every Sales and Marketing Professional Should Know


Churn Rate. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Bounce Rate. When talking about website visits, bounce rate refers to the proportion of visitors that land on your page and leave without clicking on anything. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Engagement Rate.


The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers


In the inbound methodology, the preferred ABCs of selling are: Always Be Connecting. Benefits are distinct from features , and sales reps should sell based on benefits that are supported by features. It''s a famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. B = Budget : Determines whether your prospect has a budget for what you''re selling. Up-Selling.