60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. Divide by the estimated churn rate (aka cancellation rate) for that customer. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you.
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