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Reinvent the B2B Buyer Experience to Grow Revenues

Tony Zambito

.  In our post-recession trajectory, buyer behaviors have changed dramatically and we are still attempting to sort out the characteristics of this change.   What we are learning is that with the advent of the new digital age, buyers may no longer take predictable progressive paths. 

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8 Essential Tips For Optimizing Your B2B Website

Lead Forensics

Maximize on the use of headers to create hierarchies that your buyers follow, so you can feed them information in a certain way and order. This helps them along the marketing funnel through AIDA (Awareness, Interest, Desire, Action). This lets you know what audience you’re currently drawing in (do they match your buyer persona ?)

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Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

As buyers demand more subject matter expertise to arrive at innovative solutions, this will place demands on B2B companies to increase the level of expertise on the part of sales functions. Problem-solving, assessment, and contextual solution creation relevant to buyer initiatives and triggers will become necessary requirements.

Trends 100
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Understanding the B2B Buyer Journey & How to Capitalize on it

NetLine

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

.  B2B businesses need to view the entire buyer experience and reinvent it.    This will require new ways of thinking, new tools, new systems, and much deeper understanding on who is your buyer persona and mapping your buyer’s journey to know the best ways to meet the buyer where they are in their journey

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. In this stage, the buyer identifies a problem/pain area, or are tired of following the status quo. Simplify the buyer journey.

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The Organic Inbound Marketing Playbook for B2B

OutboundView

If your understanding of your target audience or ideal client profile needs work, then use these two powerful, simple tactics to master and understand your ICP: Make a list of your existing client base, enrich their data, and map their buyer journey. Buyer Research. Who’s your buyer? Account-Level Research.