You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why…
JUNE 28, 2019
You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back…. However, how accurate is our understanding of the funnel model? This article points out the fundamental flaw of looking at the marketing funnel the wrong way. How’s the marketing funnel model evolved through the years? This requires a mind-set shift rather than a funnel overthrow.