AIDA Buyer's Journey Funnel Advertising Touchpoints 
PureB2B
SEPTEMBER 11, 2016
These are the four steps involved in the so-called purchase funnel. Refers to the various stages in the sales funnel. In a nutshell, Top of Funnel (ToFu) is the problem identification stage, Middle of Funnel (MoFu) is the option consideration stage and Bottom of Funnel (BoFu) is the purchase decision stage.
Inbox Insight
JUNE 28, 2019
You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back…. However, how accurate is our understanding of the funnel model? This article points out the fundamental flaw of looking at the marketing funnel the wrong way.
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