PureB2B

SEPTEMBER 11, 2016

Buyer Persona. These personas help marketers understand who they are talking to and how best to communicate with them. Gatekeeper. The best examples of gatekeepers are personal assistants and receptionists. When operating in the B2B industry, decision-makers will your ideal models for building your buyer personas.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Buyer Persona/s. These personas help marketers understand who they are talking to and how best to communicate with them. Gatekeeper. The best example of gatekeepers are personal assistants and receptionists. This is a metric that measures what percentage of your customers you retain. ToFu, MoFu, Bofu.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

NOVEMBER 12, 2014

" The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it. The potential buyer may or may not end up purchasing/adopting that product or service. Buyer Persona. Learn more about developing buyer personas here.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28