AIDA Buyer Intent Buyer's Journey Touchpoints 
Single Grain
APRIL 29, 2025
Effective ABM content frameworks that structure personalized engagement throughout the buyer journey. Proven ABM content methodologies like PAS, AIDA, and 5P frameworks provide structured approaches for creating personalized content that addresses account-specific challenges and guides buyers through their decision journey.
Inbox Insight
JUNE 28, 2019
The AIDA ( A wareness, I nterest, D esire and A ction) marketing model was invented in 1898 by Elias St. Originally this marketing staple gave us a flat view of the buyer’s journey, as a funnel, which was a useful analogy of how prospective customers travelled through our promotional mix in order to get to purchase.
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