broadcast persona vendor AIDA Related Topics 
Onalytica B2B
JULY 16, 2018
There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. Demonstrate / promote your product. Attract new customers. E.g. Webinars.
Inbox Insight
JUNE 28, 2019
The AIDA ( A wareness, I nterest, D esire and A ction) marketing model was invented in 1898 by Elias St. This reflects the important shift in the power dynamic between vendor and buyer, readdressing the balance to create an optimized environment for engagement. Reading time: 5 minutes . Elmo Lewis and underpins a lot of our thinking.
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