The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
Hubspot
NOVEMBER 12, 2014
" The stages a potential buyer goes through, from learning about a new product or service to either becoming a loyal customer or rejecting it. Leads that are unlikely to become paying customers -- and a sales rep''s worst nightmare, because they are a waste of time. Bottom of the Funnel (BOFU). Buyer Persona.
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