30 Terms Every Sales and Marketing Professional Should Know
SEPTEMBER 11, 2016
Churn Rate. Bounce Rate. When talking about website visits, bounce rate refers to the proportion of visitors that land on your page and leave without clicking on anything. For emails, bounce rates refer to the email messages that were unable to be delivered to a recipient’s inbox due to incorrect addresses or any other adverse circumstance. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Engagement Rate.