30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Churn Rate. Bounce Rate. When talking about website visits, bounce rate refers to the proportion of visitors that land on your page and leave without clicking on anything. For emails, bounce rates refer to the email messages that were unable to be delivered to a recipient’s inbox due to incorrect addresses or any other adverse circumstance. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Engagement Rate.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

The BANT formula was originally developed by IBM several decades ago. We don''t think BANT is good enough anymore, though: Learn more here about the better qualifying formula, GPCTBA/C&I. " Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Conversion Rate.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. BANT: Budget, Authority, Need, Timeline. The BANT formula was originally developed by IBM several decades ago. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. BR: Bounce Rate. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. CR: Conversion Rate. CRO: Conversion Rate Optimization.