Remove case
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. Examples: Amazon, Apple, Nike. In this case, each advertiser sets a maximum spend to pay for a given ad spot, so the ad will stop appearing on a given website once that amount of money is spent. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here.