Using a Purchase Funnel to Measure Marketing Effectiveness: Better than Last-Click Attribution But Far From Perfect
Customer Experience Matrix
JUNE 9, 2010
This is no different from the “sales funnel” that sales managers have long measured, nor from the AIDA model (awareness, interest, desire, action) that structures traditional brand marketing. Marketers can then calculate their spending against the different goals and estimate the impact of changes in the allocation.
120 
Let's personalize your content