Outreach

APRIL 19, 2019

By far, the most common model is popularly known as AIDA, the acronym for a funnel consisting of four stages: Awareness - a prospect knows that your product or service exists. In the field of marketing and advertising, AIDA more commonly stands for Attention, Interest, Desire, and Action. Sales Funnel Stages. Other Funnel Models.

AIDA 84

AIDA Funnel Advertising Marketing Funnels B2B Sales 84

Customer Experience Matrix

JULY 10, 2012

Of course, stages make perfect intuitive sense, and they’re ultimately based on the AIDA (Awareness, Interest, Desire, Action) model of the sales process that has been around for more than 100 years.* Indeed, there has been a fair amount of research questioning the validity of AIDA and similar “hierarchy of effects” models.

Marketing Funnels 120

Marketing Funnels AIDA Marketing B2B Sales 120

SendX

MARCH 5, 2021

The typical marketing lifecycle follows the AIDA model, where it moves from Awareness -> Interest -> Desire -> Action. To begin with, it directly proposes a property that the user would be interested in the destination that he/she is traveling to. This is the power of lifecycle marketing.

Email Marketing 195

Email Marketing Examples Marketing Customer Satisfaction 195

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms.

B2B 62

B2B Digital Marketing Funnels B2B Sales B2B Marketing 62

Customer Experience Matrix

JUNE 9, 2010

Summary: Many vendors are now proposing to move beyond "last click" attribution to measure the impact of advertising on movement of customers through a sequence of buying stages. This is a definite improvement but not a complete solution. Marketers have long struggled to measure the impact of individual promotions.

Marketing Funnels 120

Marketing Funnels Funnel Advertising Purchase Advertising Funnels 120

xiQ

AUGUST 8, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms.

B2B 48

B2B Digital Marketing Funnels B2B Sales B2B Marketing 48

Hubspot

JULY 18, 2012

Elmo Lewis proposed the AIDA (Awareness, Interest, Desire, Action) sales model.* Indeed, there has been a fair amount of research questioning the validity of AIDA and similar “hierarchy of effects” models. The fundamental criticism is that decision-making is more emotional than AIDA assumes.

Lead Nurturing 28

Lead Nurturing AIDA Leads Lead 28