30 Sales and Marketing Terms You Should Know
SEPTEMBER 11, 2016
Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. Customer Acquisition Cost (CAC). This is a metric that measures what percentage of your customers you retain. An acronym that stands for “Attention/Awareness, Interest, Desire, and Action.” ToFu, MoFu, Bofu.