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12 Fascinating Facts About Global Internet Use in 2021

Webbiquity

81% of all people on earth are under the age of 50. 97% of global Internet users aged 16 to 64 own a smartphone. 88% are under the age of 50. Internet users aged 16 to 64, globally, spend an average of nearly seven hours per day online ( three hours 40 minutes of mobile access, three hours 16 minutes desktop).

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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

11, Wikipedia comes in at #13, and Zoom (despite its associated fatigue) is the 18th most-visited site, right behind Reddit. 98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). Google is the most visited website on earth (not a surprise).

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Nearly two-thirds of B2B tech buyers are now under age 40. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. As noted above, the majority of B2B buyers are under age 40. Review Sites Are Important (Usually).

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The 1-2-3 Guide to SEO Competitor Analysis

Marketing Insider Group

We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Take a look at how many people are finding your competitors’ sites naturally through search engines. Take a look at their meta tags, content quality, and site structure. The more quality sites that link to yours, the better.

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Redefining Branding in The Digital Age

Webbiquity

As branding evolves to keep pace with consumers and B2B buyers in the digital age, there are four pillars on which companies need to base their branding. To succeed, brands need to redefine their branding for the digital age by focusing on three essential domains: Brand identity and unique selling proposition (USP). These are: Brand.

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

Pinterest helps boost your website presence and increases site traffic. This helps get your site found more on search. Other interesting stats include: 38% of users are aged 50-64 years old. 34% are aged 30-49 years old. Don’t buy through “review sites” and give your money to Gartner.

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Brand safety is everything in the Wild West of YouTube advertising

illumin

Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand. While YouTube does its best to moderate the site and upkeep content policies, it isn’t perfect. That said, YouTube can be a risky place to advertise if you don’t do it right.

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