Marketing to Millennial business buyers
Biznology
DECEMBER 3, 2015
So they range in age today from around 20 to late 30s. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). Much has been written about Millennial preferences as consumers, but how about them as business buyers? Let’s take a look. Here’s what this means to B2B marketers.
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