Remove aging small-business startup
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June 2018 B2B Blog Post Round-Up

Zoominfo

In today’s digital age, the customer has more power than ever before—and marketers are taking notice. 13 Ways Your Marketing Reports Are Hurting Your Business. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ). businesses more than $611 billion each year ( source ).

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Are Press Releases Still Relevant in Today’s Age of Social Media?

B2B Digital Marketer

It’s actually still relevant in today’s age of social media. If done right, it might actually be the most effective strategy for your business. In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media. Mickie’s website: [link].

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3 Big trends converging for big branding opportunities

Biznology

They grew up in the digital age and have very different values and expectations that will shape our approach to social challenges, employment preferences, and purchase behavior. MILLENNIALS DRIVING STARTUPSSmall businesses (under 500 employees) represent the major source of job creation in the U.S. (by

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The 10 most fascinating people in B2B marketing in 2017

Biznology

I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff?

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

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Marketer of The Month Podcast- Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right

Outgrow

The fundamentals of growing a SaaS business. Lessons learned from over half a decade of startup experience. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response. De-risking the journey to scale a business by focusing purely on value-driving activity.

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Social Media 101: Mistakes to Avoid

GreenRope

If you are a small business or startup, then explaining epic social media fails by large corporations really has nothing to do with you. I want to highlight how small businesses have failed or made mistakes with their social media strategy so you don’t make the same. What is a social business today?