Remove aging psychographic
article thumbnail

Four Challenges Market Research Faces Today

Tony Zambito

Image via Wikipedia. Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. The fourth challenge we can liken to the nomenclature of the "silent majoirty" in the digital age

Research 100
article thumbnail

How to use Data to improve B2B Personalization in 2020

Valasys

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

Photo credit: Wikipedia. ” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. One of my current projects is to develop and market a product to college-educated women between the ages of 40 and 60.

article thumbnail

B2B Marketers – It’s Time to Face Your Fear of Facebook

B2B Marketing Traction

Wikipedia says they have 600 million. of Facebook users are between the ages of 18 and 44. The percentage by age range breaks down as follows: Age 18-24 30.9% Age 25-34 22.3% Age 35-44 15.3% An online profile which includes age, sex and geographical information?

Facebook 100