The Forward Observer

OCTOBER 20, 2023

Discover Your Positioning DNA and Dominate Your Competition by Andy Cunningham (Marketing Book Podcast interview) Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

OCTOBER 13, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Content Standard

APRIL 22, 2024

A Content Disrupted podcast with Tricia Nichols, CMO. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

CMO 78

CMO Brand Identity Branding Storytelling 78

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. Here are a few podcast statistics that cover the specifics of this marketing format.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Choozle

MARCH 20, 2024

In the chart below, looking at the age group of 25 to 34-year-olds, a staggering 60% of households no longer have linear TV. When examining different age groups and their engagement with streaming TV, we observe the highest penetration among 18-34 year-olds. This surge is expected to elevate monthly average podcast listeners to over 1.7

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Content Standard

SEPTEMBER 21, 2023

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts , Spotify , or Google Podcasts. Digital behavior is full of contradictions. Instructions on how to do this are here.

Storytelling 82

Storytelling Digital Marketing Funnels Brand Identity Branding 82

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Podcast popularity among B2B execs mirrors that of the U.S. That’s up from 32% in 2019.

Advertising Channels 131

Advertising Channels B2B Marketing Planning B2B 131

Webbiquity

AUGUST 3, 2021

98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). 91% watch online videos, 51% visit video blogs, and 44% watch and/or listen to podcasts. Just 29% of males aged 25-34 say they are worried about how companies use their personal data.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

Tomorrow People

JANUARY 8, 2021

2021 marketing trend 3: The podcast comes of age—and starts to earn its keep. Our favourite podcasts helped get us through 2020, and the medium is certainly going nowhere any time soon. No longer the ‘cool new thing’, podcasts are growing into a serious commercial contender. What to expect. How to take advantage.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

ANNUITAS

MAY 31, 2023

” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo. You can also listen to Adam and Martin discuss the topic as part of the B2B Ignite podcast series here. Not at the event?

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Heinz Marketing

MARCH 19, 2022

Podcasting for B2B Marketing Thought Leaders. Podcasting has emerged as a powerful marketing tool, especially for B2B leaders in the workplace. Thank you, Ginni Saraswati , for this great read on B2B marketing podcasts. . Harnessing the Power of Age Diversity.

Marketing AI 101

Marketing AI B2B B2B Thought Leadership Digital Transformation 101

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. 14:27] The Power of Buyer-Driven Experiences – In today’s digital age, buyers have more control over their purchasing journey than ever before.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

Biznology

MARCH 15, 2021

To hear more details about the triumph that was the 2020 event, listen to Liz and her colleague Amanda Harless on the Joan Garry podcast, Nonprofits are Messy. Creating 5-star events in the virtual age. Useful Links: Joan Garry Podcast Liz Page Associates New England Innocence Project Web Facebook Twitter Instagram LinkedIn YouTube.

Public Relations 197

Public Relations Outreach Communities Youtube 197

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Podcast Content Statistics. Podcasts provide a new way of connecting with audiences and continue to be an important aspect of a leading content marketing strategy.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Content Standard

OCTOBER 5, 2023

A Content Disrupted podcast with guest Patrick Ward, Vice President of Marketing at Formula.Monks. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Ideal Customer Profiles 103

Ideal Customer Profiles Marketing Strategy Marketing & Strategy Enterprise Management 103

ClearVoice

DECEMBER 9, 2022

TikTok has spread to a range of age groups using the platform to share everything from life skills to business trends. Audio content and podcasts. Podcasting and audio content are still increasing in popularity in the post-pandemic age. Podcasters turn on their cameras for voice interviews with both listeners and viewers.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Engagio

JANUARY 16, 2024

As we go into the new year, we wanted to highlight some of the most engaging discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Contently

JULY 26, 2022

In an age when 62 percent of U.S. consumers have listened to a podcast and US adults average 2:41 hours a day watching videos online or on their smartphone, taking advantage of these channels just makes sense. Because podcasts can feel casual and unrehearsed, they’re a great medium for dispatching information.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Webbiquity

NOVEMBER 10, 2020

Nearly two-thirds of B2B tech buyers are now under age 40. According to this study, “60% of all B2B technology buyers are millennials (age 25 – 39), and 2% are from Generation Z (24 and younger). For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Digilant

MARCH 10, 2022

Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As The Benefits of Podcast Programmatic Advertising. Why advertise on podcasts?

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Marketing Insider Group

OCTOBER 27, 2017

For the 146th episode of The Marketing Book Podcast, I interviewed Alison Stratten, co-author with Scott Stratten of UnBranding: 100 Branding Lessons for the Age of Disruption.

Brand Identity 176

Brand Identity Branding Marketing & Strategy Business 176

Marketing Insider Group

MARCH 10, 2017

For the 113th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of “KNOWN: The handbook for building and unleashing your personal brand in the digital age.” ” In today’s world, there is a permanent advantage to becoming known in your field.

Ad Building 190

Ad Building Personalization Brand Identity Branding 190

Biznology

JULY 2, 2019

We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business. Lastly, we discuss the three trends driving the second golden age of martech. 25:10 3 trends driving the second golden age of martech. When used properly, data can improve customer satisfaction. 0:00 Intro.

Personalization 120

Personalization Customer Satisfaction Search Marketing Custom Publishing 120

illumin

DECEMBER 6, 2023

In her podcast Behind the Numbers , she explains that advertisers want a consistent and dependable platform for advertising, and therefore Meta will continue to receive the majority of advertising dollars. Most Facebook users fall between the ages of 25 and 55. But, unlike Facebook, Instagram tends to attract a younger demographic.

Demographics 80

Demographics Facebook Emarketing Loyalty 80

Thinkers360

MARCH 1, 2024

Maria is the host of the Transform Talks Podcast , interviews thought -leaders, executives, academics on the topics of the supply chain and business transformation. I’m also the host of the Transform Talks podcast and the owner of Supply Chain TV.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Digital Transformation Opt-out 52

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

B2B Digital Marketer

APRIL 25, 2024

” “In the digital age, transparency is currency. Memorable Quotes “Empower your sales strategy; a digital sales room isn’t just a tool, it’s a game changer for customer engagement.” Digital sales rooms provide visibility that builds trust with your buyers.”

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Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

LeadsRX

FEBRUARY 16, 2021

Scripps for $230 million, it’s one more sign that there is no slowing down the thriving podcast industry. radio broadcaster, now has digital audio measurement capabilities, as well as a new content delivery system that dynamically inserts ads into digital audio streams and podcasts – where Triton Digital hangs its hat.

Multi-Touch Attribution 98

Multi-Touch Attribution Acquisitions Multi-Channel Broadcasting 98

Contently

NOVEMBER 12, 2019

Buffer, which offers clients social media management tool, also has a weekly podcast about all your social needs. This podcast will answer all of your pressing questions. Podcasts Marketing Best Practices | Podcast Motor. If anything gets talked about more than video, it’s podcasts.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

ClearVoice

SEPTEMBER 4, 2020

internet users between the ages of 18-44 say they use YouTube. Almost half of podcast listeners listen to podcasts while at home. Nearly half of Americans between the ages of 18 and 29 report to be online almost constantly. ( Content marketing statistics for podcasts. Podcast Insights ). Podcast Insights ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111