Unbounce

MAY 1, 2021

A stock image of a woman holding her Yorkie grins at you from above this user persona description. Don’t get me wrong—personas can be great for understanding your audience at a surface level. This practice will define your audience in more detail than a high-level persona. Age is another popular demographic for segmentation.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. An ICP helps you identify and target the right prospects who are most likely to become valuable customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

PureB2B

MAY 30, 2022

As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs. Buyer Persona vs Market Persona There are two levels of marketing segmentation.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

ClearVoice

MAY 29, 2023

They’re called marketing personas. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

NetLine

MARCH 6, 2024

Building better buyer personas using intent data as your blueprint To make the most of intent data, it’s essential to have well-defined buyer personas. SurveyMonkey defines buyer personas as “descriptions of each of your target customers, based on customer and consumer research.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

BenchmarkONE

DECEMBER 28, 2021

Some of the other traits used to describe a target audience include: Age. What’s the Difference Between Target Audience and Audience Personas? An audience persona or buyer persona is a fictional character representing an individual customer interested in your product or service. Education background. Consumption habits.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Biznology

SEPTEMBER 4, 2018

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Demographics : Who is the visitor?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Hubspot

MAY 26, 2021

By this description, you know Elizabeth's age, profession, gender, desires, struggles, and pain points. Buyer personas typically include descriptions like Elizabeth's, along with other demographics and personality information. Here, let's dive into three myths of the buyer persona — and what you can do, instead.

Buyer Personas 101

Buyer Personas Customer Satisfaction Paid Search Agency Segmentation 101

Sharpspring

FEBRUARY 3, 2022

Many companies create a buyer “persona.” If your target audience comprises several distinct segments, you can create a unique persona for each one. The persona may include any of the following, depending on your industry and offering: Age. Then, reverse-engineer those desires into your persona. Psychographics.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Heinz Marketing

FEBRUARY 20, 2023

One way to identify your target audience is by creating personas. A persona is a semi-fictional representation of your ideal customer. It includes demographic information, such as age, gender, and location, as well as psychographic data, such as values, motivations, and pain points.

Paid Search Agency 76

Paid Search Agency Spending Ads Companies 76

Hubspot

OCTOBER 11, 2022

Modern buyer's journey's awareness stage mostly revolves around digital media — particularly among consumers aged 18 to 24. That trend is particularly prominent among consumers aged 18 to 24. Buying from online retailers like Amazon (50%) was the second most popular resource listed among respondents aged 18 to 24. Let's dive in.

Top of Funnel 74

Top of Funnel Buyer's Journey Paid Search Agency Buyer Personas 74

Circle Studio

FEBRUARY 26, 2020

One way to get inside the customer’s mind is by developing buyer personas. Creating a buyer persona requires research, surveys and interviews to determine demographic and background information like gender, age, family situation, education level, and job and income level.

Planning 88

Planning Effectiveness Lead Scoring Lead Ranking 88

Hubspot

JANUARY 16, 2020

Helpful demographics to consider would be age, average income, interests, location, and gender. Other considerations that can be helpful are psychographics — values and motivations that impact a consumer's buyer's journey. Initially, you'll want to refer to your existing buyer persona (s). Audience Targeting Tips.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

seo.co

MAY 11, 2021

It typically includes information like age, gender, income, location, education, ethnicity, family situation, annual income, and other key details. These programs may even be separated based on age and zip code. Psychographic. Finally, you have psychographic market segmentation. Take a dance academy for example.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Marketri

OCTOBER 25, 2023

Knowing your target buyer’s age range, gender, and geographic area is helpful, but that’s just scratching the surface. To choose the best marketing channels for your audience, you also need to factor in psychographics (such as their attitudes, beliefs, and behaviors), as well as their job role, function, and industry.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 62

markempa

MAY 9, 2017

We do this to ultimately help businesses in the digital age compete, contend, and build really great, meaningful and sustainable businesses. Success is not in just analyzing your customer data or your audience data or the psychographic data that you get. And in this day and age, this is the approach to growth.

Psychographics 232

Psychographics Word of Mouth Paid Search Agency Marketing & Strategy 232

ClearVoice

APRIL 23, 2020

Weaving the human element into your writing means speaking to a person in a warm, relatable manner, beyond the parameters dictated by your buyer personas , target audience or ideal consumers. He goes on to explain that marketers need to think of personas as a three-dimensional person and question their interests beyond business applications.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Hubspot

OCTOBER 29, 2020

age, gender, education, location, and profession). Psychographics , which answer the question of why your buyer buys (e.g. Segmentation may sound a little familiar to another process we often discuss here on the HubSpot blog — creating buyer personas. priorities, personality traits, and beliefs and values). Positioning.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

B2B Marketing Traction

APRIL 20, 2010

When I created B2B marketing buyer personas (“personae” for those of you who studied Latin) for one of my clients last year, it became crystal clear why they beat working from demographic and even psychographic profiles hands-down. We starting profiling not only on demographics but also on psychographics.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

Optinmonster

MARCH 16, 2020

Buyer Persona. Most businesses have more than one buyer persona. These personas usually have different needs and respond to different copy, so why not send targeted campaigns to each? OptinMonster’s page level targeting makes it easy to segment by buyer persona. Psychographics. Jack Frost is back. ” 38.

Segmentation 143

Segmentation Enterprise Management Work Management Tips 143

Valasys

JUNE 24, 2019

SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

NOVEMBER 15, 2019

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Unbounce

SEPTEMBER 16, 2021

Base your targeting on your buyer personas. As a B2B company, Deel is less likely to be targeting the persona shown in this image. Who’s your target persona for this ad? You’ll need to know more about your audience segments than just their age, where they live, and how much money they make. Comparing competitive data.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Navigate the Channel

MAY 22, 2018

The age of big data had everyone so thrilled about the volume of data they could collect that no one actually started to think about organization until a few years ago. The buyer persona was one of the most effective methods for targeting data appropriately in previous business generations. Is data science the key to marketing?

Buyer Personas 62

Buyer Personas Psychographics Outreach Aggregators 62

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. B2B buyer personas are a tad more difficult. While it may be difficult to nail down buyer personas for multiple individuals, the practice is necessary.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

Integrated B2B

AUGUST 14, 2017

Buyer personas have been used for years to help marketers hone in on what causes purchasers to make positive buying decisions. B2C buyer personas are relatively straightforward. B2B buyer personas are a tad more difficult. While it may be difficult to nail down buyer personas for multiple individuals, the practice is necessary.

Buyer Personas 40

Buyer Personas Psychographics B2B Marketing Analytics Tools 40

LeadSquared

DECEMBER 7, 2020

The next crucial thing to do is to develop the buyer persona. How to identify customer persona? The answers to the above questions require the collection of demographic and psychographic data. A great way to filter out the potential target audience is by creating a buyer persona from the collected data.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Campaigns 52

Hubspot

AUGUST 11, 2020

Targeted advertising allows you to use demographic information, including location or age, to surface ads to relevant audiences. If your ad host offers targeted options, like Facebook or Twitter do, create audience segments based on demographics, like location and age. You can also choose psychographics, like interests and values.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Tony Zambito

MARCH 25, 2011

Some may argue that psychographics provides this but psychographics focuses more on lifestyles as oppose to insightful and deep understanding into how and why consumers or buyers buy. The fourth challenge we can liken to the nomenclature of the "silent majoirty" in the digital age.   

Research 100

Research Psychographics Buyer Personas Marketing Management 100

ATAK Interactive

SEPTEMBER 26, 2019

” You can think of audiences as the market(s) or persona(s) you are looking to target with your services, products, and marketing message. They allow you to target broadly or very specifically with options like age, gender, location, interests, job title, education, and more.

Facebook 78

Facebook Business Psychographics Demographics 78

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight. What is a Buyer Persona? Buyer personas are one of the most important fraction of any marketing strategy.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Valasys

JANUARY 21, 2020

The modern Martech age aids B2B marketing. Marketers in the modern Martech age have new data points to attract, engage & drive the audiences to sales. As the triggers of different personas are identified & fixed, email personalization can attend new heights. Martech tools leverage AI & Machine Learning.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Strategic-IC

DECEMBER 16, 2020

Highly customised programs with deep dive account research and high use of data-inspired creativity to create the emotional connection with the relevant personas within the account. Psychographic data. We’re all familiar with demographics (age, gender, location, etc.). Declan Mulkeen, CMO at Strategic IC. Third-party data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

Highly customised programs with deep dive account research and high use of data-inspired creativity to create the emotional connection with the relevant personas within the account. Psychographic data. We’re all familiar with demographics (age, gender, location, etc.). Declan Mulkeen, CMO at Strategic IC. Third-party data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

B2B Marketing Traction

AUGUST 2, 2013

I’m not talking demographics (age, income, education, etc.) or merely psychographics (attitudes, behaviors) here. You need to know your customers’ persona(s). The number one key to un-boring B2B campaigns is thoroughly understanding the target audience. Who are your customers? What is their story?

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100