Remove aging medium television
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Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

Contently

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling.

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Top Content Marketing Questions Answered

Marketing Insider Group

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. Content marketing isn’t advertising.

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Pressure

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Why the "Pivot to Video" Is Misguided

Hubspot

No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. You might not be surpised to hear this -- after all, the word "television" makes up two of the three letters in MTV. What is pivoting to video?

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How Millennials in the Workplace Are Revolutionizing Marketing

Content Standard

This age-based discrepancy on marketing tactics isn’t all that surprising. According to a report from Magisto , Millennials at small- to medium-sized businesses are far outpacing their baby boomer counterparts when it comes to embracing digital content strategy. Where older marketers tread lightly, Millennials dive right in.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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How to Apply Youtility to Internal Communication

Convince & Convert

Communicating in the Age of Information Overload. One department of the company offered installation services for stereos, televisions, etc. Internal Communication can learn from this by placing “you-seful” content in multiple places, ensuring that the message fits the medium. Storytelling secrets. Here’s how.