The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration
OCTOBER 26, 2016
Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. The New York Times heralded this new form of digital storytelling way back in 2012 with the launch of “ Snow Fall ,” the story of the Avalanche at Tunnel Creek.