The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration

RockContent

Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. The New York Times heralded this new form of digital storytelling way back in 2012 with the launch of “ Snow Fall ,” the story of the Avalanche at Tunnel Creek.

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. The thing about comics is that it’s a different medium and has different sticking power,” he says. DarrenSanch #storytelling Click To Tweet. Comics are a medium independent of the genre,” Buddy says. “It’s

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Good Design as Brand Ambassador—Three Lessons from the Golden Age of TWA

Ceros

From glamorous, chili pepper red flight attendant uniforms and gilded playing cards to airport terminals worthy of landmark status, few brands tapped into the corporate identity and mid-century modern design movement quite as stylishly as Trans World Airlines (TWA) during the “Jet Age” of air travel in the ‘50s and ‘60s. This celebration of the Jet Age in the form of a multi-million-dollar hotel is a testament to what makes great branding timeless and memorable.

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Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

Contently

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling. The same thing is happening now with podcasts and audio storytelling. Serialized storytelling on demand is the future of audio storytelling.

What Fabric Might Mean for Digital Storytelling

Content Standard

As content marketers, we think a lot about digital storytelling; Fabric offers us a new, rich, and complex visual medium through which we can compose. The question isn’t if this is the future of storytelling—it’s when, where, and how quickly will audiences catch on? Last year, it looked like virtual reality had a shot at becoming the next storytelling frontier.

10 of the World's Best Storytellers [SlideShare]

Hubspot

Storytelling is a cornerstone of human existence, and it''s what enables successful people to communicate and connect with anyone -- and I mean anyone -- to this day. The best storytellers'' messages are heard. What exactly makes a great storyteller? I set out to reverse-engineer the answer to that question by compiling a list of who many of my colleagues and I agreed were some of the best storytellers in the world. Share your storytelling heroes in the comments

Simplifying Audience Modeling and Personas for the Data Age

Content Standard

In the absence of more complete data, a businessperson’s ability to understand motivation came from being physically close enough to their audience to perceive them—the age of the shopkeeper as audience analytics. Social media marketers do a pretty decent job of this, thanks to the combined benefits of a conversational medium, powerful social listening and data tools, and shorter conversational formats that made customization a relatively quick lift.

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What Is a Chief Storyteller? Five Business Leaders Share Their Stories

Content Standard

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits. This is not a new role; Nike employed a chief storytelling officer in the 1990s. ” And therein is the power of storytelling in business.

Social Media Stories Should Be the Focus of Every Digital Storytelling Strategy. Here’s Why.

Content Standard

From its highly technical, non-user-friendly beginnings in the 1980s, to the home-use and visual interface growing pains of the 90s, to the rapid explosion of its development in the 2000s that’s persisted through today, the web feels like something that’s been around for ages, but in reality, it’s only just hit middle age in the market. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

How to Use Interactive Storytelling to Drive Conversions

Content Standard

Interactive storytelling is one of those new solutions, offering an experience so engaging that consumers don’t realize they’re being marketed to. The digital age has inspired a sort of pseudo-savvy that has done more damage to traditional marketing tactics than the advent of the internet itself: Consumers don’t think they should have to sit and be exposed to ads. That’s where interactive storytelling comes in.

Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. In the conference’s kick-off keynote, Skyword Founder and CEO Tom Gerace pulled back the curtain on his work with Robert McKee to develop a storytelling process that can be integrated into technology and scaled within an enterprise organization. Embrace the true art of storytelling.

The Art of Writing Turns Your Marketing into Effective Brand Storytelling

Content Standard

The companies targeting Joe think they understand everything about him: his age, where he lives, his income, and his marital status. As far as the company is concerned, brand storytelling is a success. Brand storytelling requires companies to not only think about their own brand story (what do they provide to our world?), Companies are faced with two challenges when it comes to brand storytelling: marketing to goldfish, and entertaining people like Joe.

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

Hubspot

Regardless of medium, journalists are storytellers by trade, so understanding their perspective is critical to the success of your PR efforts. The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages.

6 Dos And Don’ts of Brand Videos

Contently

Paint a picture with your video, and take advantage of the fact that this is, after all, a visual medium. Two college-aged women making spicy egg and cheese sandwiches while wearing bike helmets for no reason is probably a pass. Digital Transformation Storytelling Strategy branded video Content StrategyWhen I was a senior in college, I made a series of online videos with one of my best friends.

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6 Dos And Don’ts of Brand Videos

Contently

Paint a picture with your video, and take advantage of the fact that this is, after all, a visual medium. Two college-aged women making spicy egg and cheese sandwiches while wearing bike helmets for no reason is probably a pass. Digital Transformation Storytelling Strategy branded video Content StrategyWhen I was a senior in college, I made a series of online videos with one of my best friends.

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7 Reasons You Should Use Video and Animation for Customer Stories

ClearVoice

In a digital age where talented content makers are tasked with wearing many different hats, it’s no longer acceptable to merely promote posts through various social accounts. Articles Storytelling Video Marketing

Video 73

Nostalgia Marketing: A Look Back to the Good Old Days

Bluetext

These campaigns allow companies of any age and background to link their brand purpose with old ideas to evoke feelings of security, comfort, and engagement in their audience. It frequently strikes a chord with audiences of all ages, promoting strong, positive feelings with the featured brand.

5 Ways Marketers Can Use Twitter Photo Collages

Oracle

This platform enhancement is an exciting opportunity for marketers to extend their messaging and content through another, more visual medium. Take the age-old sentiment of “We love our customers” up a few notches with a digital interpretation of customer appreciation. Social Media Content Marketing creative marketing customer appreciation social media engagement stackable content tips storytelling Twitter engagement Twitter photo collages visual marketing

The “you” in UX

Integrated B2B

It can be done online through a corporate website or blog, or in the traditional mediums such as brochures, custom magazines or even video. And, in today’s socially connected age, both will be – with fellow customers, suppliers, stakeholders… and the world beyond. Buyer behavior Storytelling Strategy user experienceWhether B2C or B2B, user experience (UX) is about building the customer-brand relationship. When we use a service or product, we don’t just interact – we connect.

The ‘you’ in UX

Integrated B2B

It can be done online through a corporate website or blog, or in the traditional mediums such as brochures, custom magazines or even video. And, in today’s socially connected age, both will be – with fellow customers, suppliers, stakeholders… and the world beyond. Buyer behavior Storytelling Strategy Apple Nespresso user experienceWhether B2C or B2B, user experience (UX) is about building the customer-brand relationship.

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Why Should Your Brand Story Be Part Of Your Marketing Strategy?

Altitude Branding

Storytelling has been an age-old practice that stirs creativity and creates ideas in minds. The act of storytelling is a powerful tool that helps to bring emotional values to concepts and experiences. Brand storytelling is not about selling products and services directly.

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Driving BP Castrol forward with compelling content strategy and thought leadership

Tomorrow People

In an age when every brand is ‘doing’ thought leadership, our challenge was to put Castrol in a league of its own. Engaging storytelling through video. Video provides the ideal medium to highlight the many people and stories that make the Castrol brand what it is.

Paper 31

The Keywee Facebook CPC Tracker: October Update

Anyword

In other streaming news, Marvel announced a multi-year agreement with Sirius XM and Pandora to create exclusive original storytelling podcasts featuring well-known Marvel characters. Meanwhile, Medium, the online publishing platform, has integrated a new model that rewards quality writing by basing compensation for content creators on the amount of time users spend reading their work. Distribution is now the key for effective storytelling.

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20+ Content Marketing Statistics to Help You Make the Most of 2021

ClearVoice

During 2020, 54% of marketers expected their content marketing budget to increase either a little (up to 10%) or a medium amount (11 to 25%), while 14% of them expected a more significant increase (over 25%).

As Marketing and Sales Get Turned Inside Out, Video Takes Center Stage

Vidyard

We are in the Golden Age of Revenue. We’re in the golden age of revenue not because “the bots” will take over and automate your sales funnel, but because they will free up your most valuable assets to get back to truly marketing and selling, and to do it at massive scale while preserving the personal touch. And static, text-based content is being superseded by interactive content, visual experiences and video-based storytelling.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. 44% of consumers age 18 to 34 consume at least one #podcast a month via @EdisonResearch. It creates a connection that other mediums can’t make.”.

A Personalised Sales Script Can Uplift Your Inside Sales

Unbound B2B

A well-made story can help sales mediums connect immediately with prospective customers in a meaningful way, and affect revenue growth. How to Add Storytelling in Your Sales Pitch? Effective storytelling in sales can be done by anyone with some practice and strategic inputs. To start with, you need to have a deeper understanding about why storytelling matters in this ultra-competitive day and age, and how it can act as a tool to steer the customer towards your offerings.

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How Voice-Activated Tech Will Change Content Marketing

Content Marketing Institute

Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a visual medium. Call-and-answer storytelling. HANDPICKED RELATED CONTENT: How to Unite Brand Storytelling and Marketing Tech. Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up.

Which Instagram Story Formats Really Engage Viewers [New Research]

Hubspot

While some brands and users post Stories focused purely on interactive features, others might post visual storytelling content such as short narratives or longer video stories that feel more like documentaries. In 2019, Instagram Stories hit 500 million daily users.

3 Ways a Podcast Improves Customer Engagement

Martech Advisor

Though podcasting is by no means a new medium, podcasts are a rising marketing channel for companies today. In this age of information overload, brands are challenged with creating content that differentiates themselves from the crowd and builds a true connection with their target audience. As 17% of marketers plan to adopt podcasting into their marketing efforts, there is an opportunity to create unparalleled customer engagement through audio storytelling.

Is Marketing an Art or Science in 2020?

Martech Advisor

We explore that age-old question here: Is marketing an art or a science. This empathy is a result of the art of storytelling by the director. Mobile phones have enabled new audiences to access a variety of products and services and have given marketers a new medium of communication. Painting a masterpiece based on data? You must be in marketing! Or, is it an elegant juxtaposition of both in 2020?

What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples

Martech Advisor

Marketers could incorporate various content formats into their strategy to ensure that their content is accessible across different channels and mediums, be it YouTube for videos or Spotify for podcasts, and create a central content repository to make all this content accessible.

How to Create an Effective Social Media Content Strategy

Valasys

Segment your target audience by age, location, average income, typical job title, interests and more. Learn how small and medium-sized businesses and those similar to you are best using their social platforms. Introduction.

B2B Sales Strategy: How to get more leads for B2B Business

Valasys

Read more on B2B Marketing in Martech Age. Videos are an effective way of visual storytelling and serve as an excellent medium to engage with the audiences. Lead generation forms the bedrock of a highly successful B2B sales strategy.

How to Find the Best Background Music for Videos

Vidyard

Medium: Pay between $10 and $100 for a royalty-free track from a music library. Choose Music That Speaks to Your Audience The more you know about your audience’s age, affiliations, and preferences, the more specific you can be about your music choice.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Generation Stream is a new group of people not categorized by age, race or gender, but rather connected by streaming. This recently launched ad option is a boon for small to medium businesses. Leverage the power of storytelling that is unique to your brand.

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How Writers Can Craft Impactful Customer Stories

ClearVoice

This is where a freelancer has to put their perspective hat on, and consider the medium that most customers would find this particular brand, and then develop the right tactic to reach them. You might want to cover questions like age, sex, location, income, values and concerns.