Industrial Marketing Today

NOVEMBER 11, 2020

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Search Marketing 140

Search Marketing Marketing Google Research 140

Content Standard

APRIL 22, 2024

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. With the fragmentation of channels and the shift towards a cookie-less world, marketers need to adapt their strategies to reach and create bonding experiences with their audiences, across a wide range of digital touchpoints.

CMO 79

CMO Brand Identity Branding Storytelling 79

CMSWire

FEBRUARY 22, 2024

Are marketers relying on AI and automation at the high cost of isolating customers? Continue reading.

Marketing & Strategy 114

Marketing & Strategy Marketing Strategy B2B Marketing B2B 114

Webbiquity

JUNE 21, 2019

In a constant, quickening cycle of transformation and disruption in technology and business, marketing is forced to be as nimble and inventive as the products, ideas, and brands it serves. Given the constant state of change, in my opinion it’s time to reinvent marketing. Everything we knew yesterday is outmoded today.

Work Management 178

Work Management Marketing Management Marketing Automation Services Advertising Agencies 178

Martech

MARCH 13, 2024

Today’s AI applications In our marketing organization, we’re using AI in various areas, including copywriting, image generation, ideation, mood boards, tagging metadata and storyboards. Mood boards, for instance, are visual collages essential for conveying a marketing campaign’s desired aesthetic and emotional tone.

Marketing AI 107

Marketing AI Efficiency Creativity Copywriting 107

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Touchpoints 110

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 110

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Why Content Marketers Should Beware of Medical Misinformation. How to Get the Facts Straight in the Digital Age.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Marketing Insider Group

OCTOBER 17, 2018

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. The post Storytelling in the Age of the Connected Customer appeared first on Marketing Insider Group. Today’s healthcare landscape is rapidly changing.

Storytelling 216

Storytelling Cost Paid Search Agency Brand Identity 216

Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Webbiquity

APRIL 11, 2019

It’s creating opportunities in the market by revolutionizing how customers find information, shop, and engage with enterprises. The post Conversational AI: Simplifying Customer Experience in the Digital Age appeared first on B2B Marketing Blog | Webbiquity. Creating better CX with Conversational AI.

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

chiefmartech

DECEMBER 22, 2020

Each of these five trends in marketing technology and operations on their own will have a significant impact on the practice and profession of marketing. Expanding ecosystems of integrated martech products and the ability to embed intelligence and interactivity into nearly every asset that marketing creates via The Great App Explosion.

Work Management 109

Work Management Marketing Management Advertising Agencies Paid Search Agency 109

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. At the time, digital ads didn’t even register as one of the top direct-to-physician (DTP) marketing expenditures, per the following chart: Source: Pewtrusts.org. Omnichannel physician targeting.

Paid Search Agency 133

Paid Search Agency Allocation Advertising Agencies Ad Exchange 133

US Data Corporation

JANUARY 26, 2024

In the fast-paced world of marketing, efficiency and organization are not just desirable; they are essential. The adoption of project management tools are vital to meeting the needs of marketing professionals. The post Project Management Tools in Today’s Age Are Essential appeared first on US Data Corporation.

Tools 52

Tools Efficiency Organization Examples 52

Content Standard

SEPTEMBER 21, 2023

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. What implications do these habits have for how marketers think about the brand storytelling? Listen, follow, and subscribe on Apple Podcasts , Spotify , or Google Podcasts.

Storytelling 84

Storytelling Digital Marketing Funnels Brand Identity Branding 84

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Your prospects are fellow human beings who care about their privacy in the age of digital media. Well – not necessarily!

Sales Qualified Leads 105

Sales Qualified Leads Lead Ranking Content Lead Scoring 105

Top Rank Marketing

MARCH 18, 2024

With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evolution in search. As a marketer, here’s what you need to know about Google SGE and the broader impact of AI on search. appeared first on B2B Marketing Blog - TopRank®.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Bluetext

APRIL 5, 2024

In digital marketing, prioritizing data privacy and security is a key challenge and opportunity as consumers demand protection of their personal information. This blog post explores the significance of data privacy and security, offering strategies for marketers to prioritize transparency, compliance, and trust with their audience.

Privacy 44

Privacy Trust Marketing Ad Building Transparency 44

Search Engine Journal

MAY 11, 2022

What do you need to know to be a successful PPC marketer in the age of automation? The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal.

PPC 99

PPC Search Marketing Automation Marketing & Strategy 99

ClickZ

SEPTEMBER 23, 2022

30-second summary: For the past twenty years, the potential of marketing technology has captured the attention of marketers. Peter Prodromou, President and Founder of Boathouse, provides four ways for marketers to transform their approach to marketing technology. Twenty years later, the bloom is off the rose.

Marketing Management 116

Marketing Management Advertising Agencies Planning Paid Search Agency 116

B2B Digital Marketer

NOVEMBER 9, 2023

Harness the power of data-driven creativity to revolutionize your marketing approach. Introduction In this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. The conversation also touches on the impact of technology on marketing.

Marketing AI 52

Marketing AI B2B Thought Leadership Thought Leadership Marketing & Strategy 52

Optinmonster

MAY 20, 2020

Does your site contain adult products or content requiring an age verification popup? Many age verification services can be time-consuming and expensive for what they deliver. That’s why, today, we’re going to show you how to use OptinMonster to create your own age verification popup in less than 10 minutes.

Marketing Websites 118

Marketing Websites Template Display Terms and Conditions 118

chiefmartech

FEBRUARY 8, 2021

It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies. It was a real inflection point in the martech industry — both for investors and startups, who started to pour into the space, and for marketers, who began to take martech seriously as a major pillar of their department. (A What about the demand side?

Enterprise Management 141

Enterprise Management Marketing Management RFP Forecasting 141

chiefmartech

AUGUST 29, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. In fact, the two were better together.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Martech

JULY 24, 2023

For marketers and advertisers, the change will underline questions already raised about brand safety. The post Elon Musk kills the Twitter brand: Welcome to the age of X appeared first on MarTech. People will “x” rather “tweet.” Presumably, on the mobile device, we will now see a list of users who recently “x’ed.” Get MarTech!

Twitter 87

Twitter Brand Identity Branding Mobile Advertising 87

Hubspot

NOVEMBER 16, 2023

The Age of Intelligence Selling is more challenging than ever. They don’t trust companies or their marketing. It helps marketing, sales, and services teams leverage AI to deeply understand their customers, deliver relevance, and connect throughout the entire customer journey at scale. What might that look like?

Work Management 53

Work Management Marketing Management Marketing Analytics Tools Marketing AI 53

Hive9

MAY 19, 2020

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. To get a sense of the current struggle, let’s take a look at what marketing leaders Denise and Christine have been up to.

Planning 264

Planning Campaigns Work Management Marketing & Strategy 264

Martech

JULY 2, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Rest in peace, Universal Analytics.

Analytics 77

Analytics Marketing Analytics Tools Google Twitter 77

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. About 36% of Gen Z (aged 18 to 24) already search for businesses on social media more often than via search engines.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

KoMarketing Associates

MAY 3, 2017

Marketing executives are fairly confident in the benefits of utilizing digital customer experience technologies, but their prospects’ opinions vary. Furthermore, research indicates that the differences are closely associated with age. Age Divisions and Digital Marketing.

Planning 120

Planning Paid Search Agency Comparison Opinions 120

Martech

AUGUST 8, 2023

What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. In this article, I’ll look at what GPT could do for email and CRM marketers — and the steps they need to take to realize its potential. Get MarTech! In your inbox.

CRM 88

CRM Marketing AI Marketing Automation Services Lock-In 88

chiefmartech

MAY 26, 2020

About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. Think of any major marketing software company worth more than $1 billion today. They provide services, ranging from marketing agency work to custom website development. Platform Ecosystems.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

xiQ

JANUARY 30, 2023

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed. xiQ is the answer!

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126