40 Famous Brands Using Popups And Why You Should Too

Optinmonster

Are you thinking about adding popups to your site, but not sure whether it will really work? In this post, we’ll share 40 top brands that are using popups to increase their conversions. Hopefully, these big brands will show you how adding popups to your site can actually have some drastic benefits for your subscription rates. And why are these top brands using popups on their sites? That’s because they have built up a ton of content and value on their site.

Brand 79

Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places

Biznology

Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? Well, the fundamental point missed in that way of thinking is that a robust, mature social business platform is not just a Facebook-style social networking used at work. Email was invented in the 1960s and we can’t deny it was already “social”, even though it was not called that 50 years ago.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Squirrels, long working hours, and social technologies

Biznology

When visiting IBM’s Big Data site , a reader is greeted with this bold statement: “90% of the data in the world today has been created in the last two years alone” No matter if the right figure is 90, 80 or 70%, there is no denying that we are all drowning in data. You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. I would guess that we are not even that lucky in our work lives.

Work 157

How to Design the UX of a Website or App to Increase Conversions

Single Grain

For optimizing your software for bringing in conversions, understanding the psychology behind what makes users tick is critical. Knowing the basics of psychology and the application of these principles in designing the product is the key to designing a dynamic website or app that converts. Dive Deeper: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate. Dive Deeper: 7 Mistakes in UI and UX That Are Costing You Engagement.

How Marketers Should Think About Customer Marketing in the Engagement Economy

Marketo

But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them. Smart brands must understand that in order to compete in the Engagement Economy, they must rethink their approach to engaging with their customers. Interested in learning more about the Engagement Economy and how it will affect you and how you market?

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Moz

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled , I've seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation. Quite possibly the biggest hurdle standing in the way of a brand’s performance is the brand itself.

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

However, there’s enormous demand for the top ad rankings for a lot of keywords, and all your competitors are duking it out to win the top keywords in your industry. And if you’re new to Google ads, check out the basics of Google Adwords in the section below. In other words, you’re asking Google to show your ad to a user when they type a specific search query into their search engine. Modified Broad Match (MBM): MBM allows you to lock in specific keywords within a phrase.

Cost 51

B2B Digital Marketing Best Practices to Thrive This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. With that in mind, let’s pin down five digital marketing best practices you need to execute ASAP. Client in the Engineering and Manufacturing Space Posting 1x per Month.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). But it’s not entirely dissimilar either, in spirit or tactic. Vertical Competition in Marketing’s Digital Channel. They will have star offerings in all three stages.

B2B Digital Marketing Best Practices to Succeed This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. With that in mind, let’s pin down five digital marketing best practices you need to execute ASAP. Client in the Engineering and Manufacturing Space Posting 1x per Month.

Best B2B Digital Marketing Practices to Thrive This Year

Directive Agency

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! The landscape for B2B digital marketing is rapidly changing, and not as simple as setting up a Facebook ad that sends users directly to product offerings as you might in a B2C marketing campaign. With that in mind, let’s pin down five digital marketing best practices you need to execute for 2019. Client in the Engineering and Manufacturing Space Posting 1x per Month.

The CMO Council asked 8 good, hard questions about marketing technology management

chiefmartech

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. These are my suggestions in reply. In many ways, we’re living in the golden age of marketing technology.

CMO 69

The Video Game Industry Is Growing: Here Are 4 Ways Brands Are Reaching Gamers

Hubspot

And as many of these games and game systems are beginning to use emerging technology, marketers are getting even more aggressive in this space. Although big companies are looking at in-game marketing tactics more than ever, the interest in reaching gamers actually isn't that new. In fact, video game marketing precedes some of today's most popular video game consoles. While brand awareness strategies have evolved in this space, they've nearly always been there.

Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Hubspot

Here's a brainteaser for you: How many Lego bricks do you think exist in the world? In 1999, it was named "Product of the Century" by Fortune Magazine. In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. According to Adweek , the key to Lego's success has been the consistency in the brand's look and feel, coupled with the company's ability to adapt just enough to "change with the times and broaden its market.".