What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Marketo

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Adopt in 2020: Integrating Behavioral Segmentation.

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. However, there’s enormous demand for the top ad rankings for a lot of keywords, and all your competitors are duking it out to win the top keywords in your industry. And if you’re new to Google ads, check out the basics of Google Adwords in the section below.

Cost 54

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Moz

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled , I've seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation. It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs.

B2B Digital Marketing Best Practices to Thrive This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. With that in mind, let’s pin down five digital marketing best practices you need to execute ASAP. Client in the Engineering and Manufacturing Space Posting 1x per Month.

B2B Digital Marketing Best Practices to Succeed This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. With that in mind, let’s pin down five digital marketing best practices you need to execute ASAP. Client in the Engineering and Manufacturing Space Posting 1x per Month.

Best B2B Digital Marketing Practices to Thrive This Year

Directive Agency

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! The landscape for B2B digital marketing is rapidly changing, and not as simple as setting up a Facebook ad that sends users directly to product offerings as you might in a B2C marketing campaign. With that in mind, let’s pin down five digital marketing best practices you need to execute for 2019. Client in the Engineering and Manufacturing Space Posting 1x per Month.