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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

It’s no longer realistic to lay out a locked-in, year-long strategy. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. EMAIL MARKETING. Adopt in 2020: Integrating Behavioral Segmentation.

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Email Marketing: Still the Giant of Digital Marketing (2021)

Porch Group Media

In fact, email continues to increase in popularity as consumers flock to digital channels in response to the pandemic and younger generations favoring their smartphones to communicate with their peers, social networks, and favorite brands. Marketers are not shying away from this highly effective channel. The Power of Email Marketing.

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Three hidden relationships marketing leaders need to drive business value

Litmus

Compared to their peers, marketing pioneers actively tend to their connections to other C-suite connections. When a marketing leader is asked to do something outrageous—like show how they deliver business value to their organizations—hearts race, stomachs flutter, and questions fly. How do you translate brand equity in business terms?

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Martech and mindfulness

chiefmartech

Acceptance — embracing the state of marketing and martech for what it is — a dizzying kaleidoscope ever-shifting in our view — without letting emotions such as frustration or fear cause us to deny the reality around us. At first, martech and mindfulness would seem to be on opposite ends of the great mandala of life.

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Squirrels, long working hours, and social technologies

Biznology

We are only half joking when we say that vacation is regular work with a nicer view. Just take a look at your email inbox, your Facebook wall, your cable TV directory, and the volume of your digital photo or audio collection. Sometimes it’s hard to believe that the first PC I owned, 20 years ago, had a puny 40 MB hard drive.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

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Can Social Tools Really Replace Email? - They Already Are! (Part II)

Buzz Marketing for Technology

Ask a Question / Find Members / Invite Peers. elsua: The Knowledge Management Blog by Luis Suarez (KM Specialist, IBM) Blog Main / Archive / Invite Peers / Connect to this blog. Information Technology. Professional Community. Share and compare information with 1.2 million professionals. Find Members Alphabetical Directory. Communities.