3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different. Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. We’ll discuss each of these in more detail below. Salesforce in CRM.

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What Teachers Need to Consider When Designing a Paperless Classroom

JotForm

It’s the age-old struggle for educators: “How do I reach my students?” They are locked in a constant battle with themselves and their students as to how to maximize their teaching time. And for every generation of students, there have been different answers. It is no different for today’s teachers. Backstage

No August Activity Slump For Champion Comms

Champion Communications

These are just some of the points our clients have explored in their media interactions in August. How to avoid cloud vendor lock-in and take advantage of multi-cloud sourcing options .

Why does the massive landscape of marketing services firms not bother people the way martech does?

chiefmartech

The large size of the marketing technology landscape stirs many emotions in the marketing community. Although maybe in some distantly analogous way it is. However, something else has always surprised about the fervent demand for consolidation in martech. They analyzed martech, agency, and paid media companies in UK, Germany, and France. Collectively, there are more than 70,000 of them in just those three markets. In fact, it was seen as a good thing.

B2B Marketing Automation Software for Fast Growing Companies

Act-On

23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. There comes a point where your team simply won’t have the time – skillsets and resources – to squeeze it all in. How much reliance on tech support should I factor in to daily use of the platform?

The average enterprise uses 91 marketing cloud services

chiefmartech

There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising and commerce, gaming-inspired innovation, the reinvention of media, and the spectacular Internet explosions in China and India — but I want to highlight some data from her analysis of “the cloud” and its accelerating change across enterprises. But in aggregate, marketers use a ton of them.

Martech and mindfulness

chiefmartech

Let’s face it, the two words don’t often come up in the same sentence. Focus on the Present — narrowing your attention to a small number of priorities in any given timeframe, focusing on doing them well (this is one of the things I like best about the cadence of sprints in agile marketing ). Compassion — recognizing that change is difficult for everyone, our colleagues and our customers, and striving to imbue empathy and kindness in all our interactions.

Building Your Brand’s Omnichannel Customer Experience

Sharpspring

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? In order to offer this level of service, you need to adopt an omnichannel customer experience mentality for your marketing and sales strategy. Omnichannel customer experience is a marketing and selling model designed for the digital age. Imagine a store in your area.

The Rise of Account-Based Marketing, in 7 Charts

Contently

There are a lot of buzzy trends in marketing that turn out to be little more than hot air. In fact, our editor-in-chief managed to pull together about 40 of the worst of them.) ABM is a marketing strategy in which the marketing and sales teams focus on courting specific clients, rather than determining their sales pipe based on whatever companies come to them. In traditional B2B marketing, marketers move prospects through the funnel toward a sale.

How Well Do You Know Your Audience?

LeadCrunch

This is especially important if you have a broad industry; for example, if you sell wholesale clothing to retailers and you’re not super specific in your marketing personas, you could be getting a lot of traffic from general consumers who you can’t sell to or even retailers whose needs aren’t a match for your stock. but in reality, we live in a world that’s all about niches. Age is a big factor when it comes to narrowing down your audience.

5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group. In fact, I’d argue that earning loyalty has only become more challenging in this age of global competition, constant brand messaging via social media, and consumers’ growing desire for nearly instant gratification.

Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places

Biznology

Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? Well, the fundamental point missed in that way of thinking is that a robust, mature social business platform is not just a Facebook-style social networking used at work. Email was invented in the 1960s and we can’t deny it was already “social”, even though it was not called that 50 years ago.

Squirrels, long working hours, and social technologies

Biznology

When visiting IBM’s Big Data site , a reader is greeted with this bold statement: “90% of the data in the world today has been created in the last two years alone” No matter if the right figure is 90, 80 or 70%, there is no denying that we are all drowning in data. You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. I would guess that we are not even that lucky in our work lives.

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40 Famous Brands Using Popups And Why You Should Too

Optinmonster

In this post, we’ll share 40 top brands that are using popups to increase their conversions. While 2% click-through rates may not sound like a lot, that small metric can add up in a big way. With that in mind, here are the top 40 brands using popups to boost conversions: 1. If you don’t have an account with Pinterest yet, you’ll see a popup that works essentially like a content lock. It blends in so well that it could hardly be considered intrusive.

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13 best newsletter tools to grow your business

ConvertKit

Today, we’re going to dive into the best newsletter tools so you’ll be confident in your email marketing decisions. Where do you see your business in six months? Where do you see yourself in one year? ConvertKit’s dashboard displays data in a visually appealing way.

How Brands Are Trying to Recapture the Childhood Magic of Toys ‘R’ Us

Content Standard

And the absence of one of the world’s biggest toy retailers will be deeply felt: Even in its final, troubled year of operations, The Street reports that Toys ‘R’ Us was able to generate $7 billion dollars in sales. In other words, that’s $7 billion in sales suddenly up for grabs. Pitching a Better In-Store Experience.

2 Phrases That Inspire Fearless Marketers

Marketo

Between bosses and teams, we’re caught in a conundrum. When we start our careers, we can’t wait to jump in. Every day we’re waiting in the door of our boss’s office with a new, brilliant idea. Just like in baseball, we have to swing a lot to increase the chances we’ll get a hit. When we’re this age, we have a high tolerance for risk and a high tolerance for rejection. By this time, we’ve invested two decades in a stable career, and we’ve got a lot to lose.

Email Subject Lines: 295+ Best Performing (The Biggest Swipe File On The Internet)

SendX

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. The collection consists of some of the best subject lines used in some of the most successful email campaigns. But only if done right (even bad cliffhangers suck and result in cancellation of TV shows!). Thrillist: “ What They Eat In Prison ” 6. Digital Marketer: “ Is this the hottest career in marketing? ”

9 Content Studio Examples to Prove It Can (and Often Should) Be Done In-House

Content Standard

In November, 2016, bathroom appliance manufacturing company Kohler faced this very test—and the answer was yes. Jumping on the exposure, the team staged and shot Kohler president and CEO David Kohler in the exact same outfit, scene, and pose. We could tell you all about the other, exciting new possibilities feasible in launching an internal content studio—the kind that does much of the brand storytelling work traditionally assigned to creative agencies.

The New Rules of Marketing Technology & Operations

chiefmartech

In agile fashion, I’ve continued to revise this model and its presentation based on feedback. Sandwiched between these two layers is an opportunity to shape marketing’s capabilities and culture to your competitive advantage in the customer experience economy.

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The Video Structure that Big Agencies Use to Create Successful Videos

Single Grain

The initial research step is designed to validate your video’s purpose and make sure that you’re confident in your product and its ability to sell. Use the following suggestions to help you hone in on who your best customers might be and why they need your product. Determine your target audience with questions like: What age group needs this product? Showing people how to solve their problem with your product or guide helps build trust and bring in customers.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Marketo

But now, we exist in the Engagement Economy—a new era, a digital world where everyone and everything is connected—and keeping customers is quickly becoming more important than acquiring them. Smart brands must understand that in order to compete in the Engagement Economy, they must rethink their approach to engaging with their customers. Interested in learning more about the Engagement Economy and how it will affect you and how you market?

How to Design the UX of a Website or App to Increase Conversions

Single Grain

For optimizing your software for bringing in conversions, understanding the psychology behind what makes users tick is critical. Knowing the basics of psychology and the application of these principles in designing the product is the key to designing a dynamic website or app that converts. Dive Deeper: 7 Mistakes in UI and UX That Are Costing You Engagement. 47% of visitors expect a web page to load in 2 seconds or less.

Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich

Hubspot

In the first part of this series , I explained what cause marketing is and how businesses and nonprofits are working together on win-win partnerships. In this second post of the series, I’ll guide you through one of the easiest and most successful cause marketing strategies out there. Some nonprofits have raised millions in quarters, dimes, and nickels. Sure, you can put coin canisters in a car dealership.

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3 Surprising Ways to Succeed in Social Media

Marketing Action

Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. 500 CEO by CEO.com in 2012. In a recent conversation he gave me a few tips to share with Marketing Action readers. If you’d like to skip straight to the recorded webinar in which he gives you the full download on the seven surprising ways just click here. And the comments: “Happy People Day Mary, we love you in the Rocky Mountain region.”

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs

Hubspot

However, there’s enormous demand for the top ad rankings for a lot of keywords, and all your competitors are duking it out to win the top keywords in your industry. And if you’re new to Google ads, check out the basics of Google Adwords in the section below. In other words, you’re asking Google to show your ad to a user when they type a specific search query into their search engine. Modified Broad Match (MBM): MBM allows you to lock in specific keywords within a phrase.

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Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News

Contently

On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year. They sat together in a single room—without their phones—taking notes by hand to craft their stories. A financial journalist who get his start in 1995, Watt was among the reporters locked in the House of Commons, filing through the thick report to craft a story for the bank’s readers.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). But it’s not entirely dissimilar either, in spirit or tactic. Vertical Competition in Marketing’s Digital Channel. They will have star offerings in all three stages.

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Moz

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled , I've seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation. It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs.

Rise of the Marketing Platform

Marketo

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. But in the last few years, technology has taken marketing by storm. What this means is that marketing has changed more in the last five years than in the hundred before that. The speed of change in marketing is picking up its pace, and it’s going to keep accelerating. Five Big Trends in Marketing Today.

The Video Game Industry Is Growing: Here Are 4 Ways Brands Are Reaching Gamers

Hubspot

And as many of these games and game systems are beginning to use emerging technology, marketers are getting even more aggressive in this space. Although big companies are looking at in-game marketing tactics more than ever, the interest in reaching gamers actually isn't that new. In fact, video game marketing precedes some of today's most popular video game consoles. While brand awareness strategies have evolved in this space, they've nearly always been there.

The CMO Council asked 8 good, hard questions about marketing technology management

chiefmartech

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. These are my suggestions in reply. In many ways, we’re living in the golden age of marketing technology.

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B2B Digital Marketing Best Practices to Thrive This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. With that in mind, let’s pin down five digital marketing best practices you need to execute ASAP. Client in the Engineering and Manufacturing Space Posting 1x per Month.

B2B Digital Marketing Best Practices to Succeed This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The digital marketing landscape for B2B is rapidly changing and not as simple as setting up a Facebook ad that sends users directly to a product offering, as you might in a B2C marketing campaign. With that in mind, let’s pin down five digital marketing best practices you need to execute ASAP. Client in the Engineering and Manufacturing Space Posting 1x per Month.

Best B2B Digital Marketing Practices to Thrive This Year

Directive Agency

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! The landscape for B2B digital marketing is rapidly changing, and not as simple as setting up a Facebook ad that sends users directly to product offerings as you might in a B2C marketing campaign. With that in mind, let’s pin down five digital marketing best practices you need to execute for 2019. Client in the Engineering and Manufacturing Space Posting 1x per Month.

Building a Playful Brand, Brick by Brick: The History of Lego Marketing

Hubspot

Here's a brainteaser for you: How many Lego bricks do you think exist in the world? In 1999, it was named "Product of the Century" by Fortune Magazine. In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. According to Adweek , the key to Lego's success has been the consistency in the brand's look and feel, coupled with the company's ability to adapt just enough to "change with the times and broaden its market.".

Eight steps to thriving on information overload

Buzz Marketing for Technology

In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. About Ross Dawson.