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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re aiming to engage, inform, and ultimately, convert. Why Zemanta?

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Skate to Where the Puck is Going: B2B Marketing in an Age of Digital-First Marketing

Marketing Insider Group

This has never been truer in an age of digital-first B2B marketing. Research by LinkedIn showcased a huge increase in the volume of so-called thought leadership content during the pandemic that mostly failed to deliver tangible value. Webinars show no signs of losing value and importance in an age of digital-first marketing.

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Why You Need LinkedIn Ads as a B2B Marketer in 2023

Launch Marketing

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

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Reinventing Marketing in the Age of Disruption

Webbiquity

And of course, the key to all that is your marketing technology automation stack —giving your global teams the reach and agility they need and giving your local markets tools they’ll enjoy using. We employ a number of marketing automation tools including Salesforce, Marketing, Percolate, Sitecore and more to boost our productivity.

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Top 10 Social Selling Tools

Zoominfo

Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Top Ten Social Selling Tools: 1. LinkedIn Sales Navigator. LinkedIn offers the most comprehensive amount of customer information – making it the most essential B2B social selling platform. Keep reading!

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Adapt or Perish: The Evolution of B2B Sales in the Digital Age

xiQ

Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. Sellers can share and post this breaking news via LinkedIn and start to build their reputation as subject matter experts.

B2B Sales 126
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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. LinkedIn ads reportedly reach 100% of the adult population in Bermuda. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. LinkedIn Facts and Stats.