B2C Marketing: What No One is Talking About
JUNE 13, 2017
For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. Demographics —Socioeconomic characteristics can help paint a fuller picture of who your customers are by including information such as; age, gender, education, marital status, religion, ethnicity, and the number of children in the household. Using rich data is commonplace in the B2B world.