Adobe Experience Cloud Blog

DECEMBER 17, 2019

It’s no longer realistic to lay out a locked-in, year-long strategy. Marketing Week’s survey found that most marketers are still segmenting their email campaign lists primarily by age and gender, even though those tactics come in at seventh and eighth place when measured for effectiveness. EMAIL MARKETING.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords. With over 3.5

Hubspot 74

Hubspot Cost Google Process 74

Moz

MARCH 12, 2019

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Despite global brand recognition and other established advantages that ought to drive growth , the reality is that having a household name doesn't ensure SEO success.

SEO 54

SEO Brand Identity Branding Top of Funnel 54

Directive Agency

APRIL 2, 2019

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! This year, businesses need to consistently engage with their audience through blog content to increase the number of keywords they rank for, increase their organic traffic, and develop an ongoing conversation with their audience.

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40

Directive Agency

MARCH 15, 2019

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! This year, businesses need to consistently engage with their audience through blog content to increase the number of keywords they rank for, increase their organic traffic, and develop an ongoing conversation with their audience.

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40

Directive Agency

MARCH 15, 2019

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! This year, businesses need to consistently engage with their audience through blog content to increase the number of keywords they rank for, increase their organic traffic, and develop an ongoing conversation with their audience.

B2B Marketing 40

B2B Marketing Account Based Marketing Practices Planning 40