Why Your Memory Sucks: The Science of Remembering in the Internet Age
AUGUST 18, 2015
Now, we outsource memory to technology and the internet. But that reliance on the internet and less on our own memory isn't just changing our lifestyles. Has memory become obsolete thanks to the ubiquity of the internet? We become part of the internet in a way.
Defining Corporate Listening In the Online Age
APRIL 12, 2013
Photo credit: Wikipedia. You still need to listen to each other but now it is just as important to be listening to everyone and everything because of the rapid growth and increasing importance of the Internet in day to day company operations.
Are Local Websites Like the Internet’s Old Gray Mare?
OCTOBER 28, 2011
Here is the first verse of the song as taken from Wikipedia: Oh, the old gray mare, she ain’t what she used to be, Ain’t what she used to be, ain’t what she used to be. Well, now there may be a modern take on this ode to aging. Internet Marketing Local Marketing
It’s not your house to pwn so remember your place
FEBRUARY 24, 2015
On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. Can you blame the Internet ? Sometimes I forget and become complacent that the Internet is not my house to pwn.
Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
MAY 9, 2012
Photo credit: Wikipedia. One of my current projects is to develop and market a product to college-educated women between the ages of 40 and 60. Pew’s Internet & American Life Project and the Project for Excellence in Journalism cover reading habits of Americans.
Wake up to the Internet of Things
JULY 24, 2013
Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. Today’s Internet culture is clearly in conflict. Internet Marketing
Your website sucks
DECEMBER 17, 2013
And, what’s worse: the modern Internet runs on permalinks and Flash blobs don’t have direct link-tos, now do they? And, in the world of unprotected Internet, rife with hackers, botnets, exploits, and cracks, keeping your codebase is essential.
Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
FEBRUARY 28, 2013
Photo credit: Wikipedia. Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done? The age of the all powerful ‘boss’ is very 20 th century.
Tips for Next Gen Digital Marketing and PR Pros
APRIL 9, 2012
Photo credit: Wikipedia. This one is for digital media marketers and PR pros of all ages: Be a disciple of Life-Long Learning. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace?
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
DECEMBER 20, 2016
The internet webosphere is like greater Washington, DC on a weekday lunchtime: food trucks everywhere! Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?
How does Vodafone prove digital media’s effectiveness?
NOVEMBER 18, 2013
(Photo credit: Wikipedia). The main target: Target Audience is age 25-50 males / females. Internet Marketing Slider Business Business Services Byron Sharp Customer Management Marketing and Advertising Peter Buckley social media Target audience Vodafone
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
1] Earned media often refers specifically to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet. ” (Wikipedia).
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
Sample review: “If you’ve been on the Internet much, you know what an Internet meme is. Typically, it’s a recognizable picture with large text on it that represents a certain part of Internet culture…Quickmeme is probably the most well known meme-making tool.”
Why the economics of blogging are diminishing
grow - Practical Marketing Solutions
APRIL 22, 2015
I’ve once written that since 2014, style matters more than substance, because algorithm and wikipedia can give you all the information you need, but they have zero emotional pulling power. A wikipedia page gives you info, but I can make you feel something.
The New Social Buyer Ecosystem
JULY 24, 2011
Image via Wikipedia. We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.
A Shortish History of Online Video
OCTOBER 19, 2016
And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network.
The Ascent of the Social Buyer
AUGUST 8, 2011
Image via Wikipedia. With the advent of the Internet, we began to see the first shifts in online buyer behaviors influencing how plans and decisions were made in a B2B context. Social Buyerology: Understanding Buyers in the Social Age (buyerpersonainsights.com).
Understand Your Target Market: 3 Steps to Creating Customer Personas
FEBRUARY 20, 2015
According to Wikipedia , personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. Demographic information (age, gender, household income, etc.).
Why marketers need to embrace responsive design
OCTOBER 30, 2013
Photo credit: Wikipedia. Clearly, we live in a mobile age right now and we need to be present in the mobile space to tell our brand’s story.
Highlights from SXSW 2016
grow - Practical Marketing Solutions
MARCH 17, 2016
This is a technology that will affect us more profoundly that the Internet itself … eventually. His latest company, Viv , is creating a global brain where we “teach it” like we would contribute to Wikipedia. More than half the people there were under the age of 15.
What’s next? Social Media and the Information Life Cycle
OCTOBER 5, 2011
Image via Wikipedia. Radio, cinema, TV, and the Internet of the 1990s did more of the same for a broader set of records of human knowledge. One can always argue that there are plenty of tools out there for translating Internet content. Back in the days when “Web 2.0″
Importance of Context to Understanding the New Social Buyer Persona
APRIL 17, 2011
Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.
Reinvent B2B Sales With Buyer Personas
MAY 12, 2011
Image via Wikipedia. B2B organizations will begin to assign and delegate buying to “professional buyers” skilled in using Internet and social technologies and who are skilled in the process of executing a self-directed buying cycle.
Listening Online Isn’t A Lost Art, You Must Find It
MARCH 15, 2013
Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment.
You’ve probably over-farmed your donors’ land
OCTOBER 25, 2011
Image via Wikipedia. The Internet allows much smaller donors to be actively appreciated for their micro-donations. The Internet allows all of these things to be easily and readily tested. None of this was even remotely possible before the efficiencies of the Internet.
Your social media faults are not in the tools but in ourselves
APRIL 12, 2012
Credit: Wikipedia. Granted, I am old, but even for people my age, it was unusual to be using e-mail in the ’70s. I was even sending Internet e-mail in 1985, although I don’t remember us calling it the Internet at the time.
Are You Promoting Yourself as a Digital Marketer?
SEPTEMBER 4, 2013
I run into many people my age or even younger–for some reason more and more people seem to be younger than me each year–who are unemployed or underemployed. Dan Schawbel, author and public speaker (Photo credit: Wikipedia).
Are you turning your marketing into PR?
AUGUST 23, 2012
Photo credit: Wikipedia. PR people can be the new marketers because their approach to messaging works better in the digital age. Internet Marketing Public Relations Business Communication Digital marketing IBM marketing Message public relationsSome of you might be scandalized to here me urge you to turn marketing into PR.
5 Critical Roles that Need SEO Skills
DECEMBER 31, 2012
Photo credit: Wikipedia. Far from being a “plague of the web,” SEO is the primary way we succeed as Internet marketers, where, by SEO , I mean white hat SEO. Last month, I said that SEO is the top skill for digital marketers.
KCNN: Principles Module
Buzz Marketing for Technology
JULY 1, 2008
Make Internet TV. In this special section, our goal is to detail the bedrock foundations of journalism to help citizen reporters master the fundamentals of the craft in a networked age. We offer offers insights from a fact-checker for the Atlantic magazine, a talk with Wikipedia founder Jimmy Wales, a proposal for updating breaking news in a different way, and more. This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices.
HELP! My CMO Is Big on Hacking!
MAY 5, 2014
Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. —Spotlight on Greg Ott, VP Marketing for QuickBooks Online, (Intuit Inc.).
Are Keywords Market-Shares?
JUNE 25, 2012
Photo credit: Wikipedia. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from.
Use Buyer Personas to Segment by Buying Behavior
MAY 11, 2011
Image via Wikipedia. This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies.
12 Things You Learned in College That Prepared You for the Real World
JUNE 15, 2015
To my professor, a middle-aged man who wore a coat and tie to every class, there's a world of difference between "Hey" and "Hi." The ability to search the internet on a moment's notice has been a total game changer for students and professionals alike.
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
This is a concept that is a direct result of the internet age we live in today. I feel so lucky to be in Singapore where we have great internet infrastructure and all that so that I can be a part of this awesome web2.0 ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk.
4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
NOVEMBER 16, 2012
You could then break the ad targeting down even further by age and gender. In its reporting, Facebook breaks age down in the following buckets: 13-17 , 18-24 , 25-34 , 35-44 , 45-54 , 55-64 , 65+. Check out this Wikipedia entry for reference.). Next, add a minimum age filter.
Is it even possible to destroy your reputation today?
MAY 24, 2013
Photo credit: Wikipedia. Well, that was so many Internet ages ago–2011. What is the issue is that if he does (and apparently he has hired a campaign manager, so you do the math) we have to seriously consider what depths we have plunged to in a society in the social age.