Navigate the Channel

DECEMBER 19, 2023

Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization. 2 – Content Marketing: A Cornerstone of B2B Success In the digital age, content is king, and this applies just as much to B2B marketing as it does to B2C.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

ANNUITAS

MAY 31, 2023

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. ” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Webbiquity

NOVEMBER 10, 2020

Nearly two-thirds of B2B tech buyers are now under age 40. According to this study, “60% of all B2B technology buyers are millennials (age 25 – 39), and 2% are from Generation Z (24 and younger). For marketers, this means using a variety of information channels to appeal to the broadest possible range of age cohorts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Martech

FEBRUARY 27, 2024

First and foremost among these is trust — a commodity in short supply in the digital age. It encompasses a range of financial, business and legal considerations that must be meticulously planned and negotiated. For brands, the message is clear: pay attention or risk being left behind.

Advertising Agencies 124

Advertising Agencies Brand Identity Branding Marketing & Strategy 124

Marketing Insider Group

MARCH 28, 2023

Inventory Management System For small businesses that sell a wide range of products, inventory management can be a time-consuming headache. When deciding on the best inventory management software for your business, consider testimonials from similar businesses, industry-specific benefits, and the provider’s industry expertise.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Go Beyond SEO

MARCH 20, 2024

In today’s digital age, having a strong online presence is crucial for attracting new patients and staying ahead of the competition. Amplify Visibility is a renowned agency specializing in pay-per-click (PPC) advertising for the plastic surgery industry. They specialize in PPC advertising for the plastic surgery industry.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Biznology

SEPTEMBER 7, 2017

LinkedIn groups geared towards more mainstream or laggard industries may still continue to thrive in the next couple years, as these members are slower to adopt new technologies. I think the potential for Slack to overtake this space is huge, especially if the target age range is millennials and Generation Z.

Linkedin 141

Linkedin Business Communities Social Media 141

Spiralytics

MARCH 13, 2024

As of 2024, the Filipino YouTube community boasts a range of vloggers who have amassed substantial subscriber counts—solidifying their positions as leading content creators in the region. Her magnetic personality, creative talent, and engaging storytelling have endeared her to audiences of all ages. Viy Cortez (@viycortez) – 6.6

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. Their insight from a couple of generations ago might bring in a whole new customer segment—the aging hippies whose fashions inspired yours might just adore your clothing. Employees are also (duh!) It’s a win-win.

Paid Search Agency 256

Paid Search Agency Companies Demographics Marketing & Strategy 256

Launch Marketing

SEPTEMBER 29, 2022

Age is a key demographic factor of B2B buyer personas. A person’s age also influences their buying power, values and shared characteristics with their peers. Oftentimes, those in a certain age range are put in different generational groups such as Gen Z, Millennials, Gen X or Baby Boomers.

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Biznology

JUNE 9, 2021

AI is now being used in virtually every industry, but you probably encounter it most in the algorithms built into sites like Amazon or Netflix that recommend products based on a personalized assessment of your data. The result is systems that can bring your supply chain into the modern age with transparency, efficiency, and insight.

Marketing AI 104

Marketing AI Transparency Lead Ranking Fulfillment 104

Marketing Insider Group

MARCH 18, 2021

Look through existing followers or purchasers and pinpoint the age range, locations, and interests you tend to capture with your offerings. Your company may be one of the thousands in the same industry, making it hard to stand out. Then adjust future monthly calendars based on your new insights. Become a Thought Leader.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Martech

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. These open systems create the infinite possibilities that make headless particularly appealing in the generative age.

CMS Development 114

CMS Development SEO Trends API 114

Martech

DECEMBER 7, 2023

For the marketer who loves a tradeshow The marketing world thrives on networking and personal connections, often made at tradeshows and industry events. Specializing in identification accessories, the company offers a wide range of customizable products that are both practical and great branding opportunities.

Marketing AI 121

Marketing AI Work Management Marketing Management Personalization 121

Navigate the Channel

JANUARY 2, 2024

In the digital age, online reviews have become an integral part of consumers’ decision-making processes. The Aging Review Dilemma While online reviews are undoubtedly valuable, the issue of their aging presents a conundrum for both consumers and businesses. This holds true for other industries’ negative reviews as well.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

chiefmartech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Vertical software companies — specialize in a specific industry (small or large). Are these people nuts?

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. If you are aiming to target Gen Z and millennials with your marketing efforts, social media is the #1 product discovery platform. For more takeaways, please read the full report.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Valasys

APRIL 8, 2024

In the fast-paced age we live in today, event technology has transformed how we plan, organize, and execute events. To discover tips from industry leaders on maximizing event tech, we’ve consulted experts who excel at leveraging technology to deliver events.

Marketing Automation Services 40

Marketing Automation Services Optimization Marketing Management Marketing & Strategy 40

Onalytica B2B

DECEMBER 8, 2016

Through a unique combination of technology and our team of research analysts, we can provide you access to a database of over 150K curated social influencers across various industries, topics and countries. If you are looking for a quick start – pick one of our hand picked lists of influencers, ranging from animation to zoologists.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

SalesGrape

OCTOBER 16, 2023

One approach is leveraging referrals from existing clients or industry connections. Leveraging Technology and Data: Tools for Identifying, Engaging, and Bypassing Gatekeepers In today’s digital age, sales professionals have access to a wide range of tools and technologies that can aid in identifying, engaging, and bypassing gatekeepers.

Lead Generation 81

Lead Generation Generation Marketing Qualified Leads Leads 81

SalesGrape

DECEMBER 3, 2023

Identifying Target Audiences in the NHS: Key Strategies for Effective Lead Generation Identifying target audiences is essential for successful lead generation in any industry. In the context of healthcare telemarketing within the NHS market , it becomes even more critical due to its vast size and diverse range of stakeholders.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Anyword

JUNE 17, 2022

But let’s talk specifically about different age groups. It’s no surprise that different age demographics will gravitate toward different types of content — and at different rates. It’s not likely that anyone between the ages of 13 and 24 would be the prime target audience. Entertainment Content. Anyword’s Ad Copy Capabilities.

Copywriting 98

Copywriting Paid Search Agency Ads Optimization 98

Heinz Marketing

MARCH 17, 2023

Podcast listenership is becoming increasingly diverse, with more people of all ages, genders, ethnicities, and backgrounds tuning in. Partnerships : Spotify has formed partnerships with a variety of podcast networks and producers, which has helped expand the range of content available on the platform.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Biznology

FEBRUARY 18, 2022

Leveraging survey and interview data across a range of US employees in 15 industries, “the report examines the complex relationship between DEI practices and outcomes, and it fills in the gaps with recommendations to help companies address their shortcomings.” ” The Atlantic: THREE RULES FOR MIDDLE-AGE HAPPINESS.

Work Management 104

Work Management Marketing Management Burn Rate Dwell 104

Bluetext

APRIL 8, 2024

In today’s digital age, cybersecurity has become an increasingly critical concern for businesses of all sizes. It features diverse content ranging from cutting-edge research to cybersecurity challenges and competitions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

B2B Digital Marketer

MARCH 14, 2024

Don’t miss this compelling exploration of the marketing technology landscape aimed at finding clarity and strategic alignment in the digital age. Pros and Cons Pros: Wide range of tools available for specific marketing functions. ” “Marketers are editors in the age of AI.”

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Champion Communications

JULY 17, 2023

Public relations has long been an intriguing field that has captivated the masses – and now, with the advent of digital media, the industry has undergone a significant transformation, becoming an essential aspect of business operations. From crisis management to relationship-building, the show is a love letter to the PR industry.

PR 62

PR Public Relations Ethics Transparency 62

SmartBug Media

SEPTEMBER 22, 2023

In today's digital age, businesses are constantly seeking ways to establish a strong online presence and drive growth. One popular option is working with a full service digital marketing agency—one that offers a comprehensive range of services, from website design and development to SEO, content marketing, social media management, and more.

Work Management 64

Work Management Advertising Agencies Paid Search Agency Ad Agencies 64

B2B Marketing Directions

FEBRUARY 28, 2021

Many marketing industry pundits contend that millennial buyers have distinctive characteristics that require a different approach to marketing and sales. Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") was based on surveys of business professionals between the ages of 21 and 64 in ten countries.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

chiefmartech

MAY 26, 2020

About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. AWS, Azure, Google Cloud) — that has changed the martech industry from a suite vs. best-of-breed dichotomy to interconnected platform ecosystems. Platform Ecosystems.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

ClearVoice

APRIL 17, 2024

You’ve probably heard the age-old saying, ‘If you want to go fast, go alone. Competitive advantage: Accurately measuring and optimizing your collaborative content will help you offer unique value to your audience and set yourself apart in your industry. A wide range of tech out there makes monitoring metrics extremely easy.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Buffer

APRIL 13, 2023

While a lot of people on the outside assume that social media managers are interns but in fact, owning a company’s social media profiles in today’s age is actually a very important role. This includes creating written content, graphics, and videos ranging from several seconds to several minutes.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Spiralytics

SEPTEMBER 11, 2023

You might experience higher costs without reaping the desired engagement and conversions when your ad reaches users outside your audience’s typical age range or interests. Industry and niche Industries with high competition, such as tourism or business process outsourcing (BPO), where forecasts determined a revenue increase of $3.71

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Sprout Social

MARCH 21, 2024

However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. Build your strategy. Reach out to key influencers.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Stevens & Tate

MARCH 31, 2024

Modern logo designs are essential for crafting a memorable brand image in today’s digital age. Research industry trends and competitor content for hashtag inspiration. Utilize event hashtags to highlight involvement in industry events. Follow relevant hashtags to monitor conversations and discover content ideas.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

SmartBug Media

JANUARY 13, 2021

Another memorable photo shoot was of a 111-year-old who wrote 12 published books, starting at the age of 70 years old! Yet for the most part, seniors are poorly represented in the stock photography industry. The images I see mostly do not represent the aging population. The Current State of Senior Stock Photography.

Paid Search Agency 75

Paid Search Agency Cost Marketing & Strategy Buy 75