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Squirrels, long working hours, and social technologies

Biznology

Over the last 10 to 15 years, our jobs became more global and complex, with more technologies to master, more convoluted business processes, more governance and regulatory constraints, and more aggressive competitors. Sometimes it’s hard to believe that the first PC I owned, 20 years ago, had a puny 40 MB hard drive.

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Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

Government & Politics. In the context of a recent report from the Pew Internet & American Life Project that says more 18- to 30-year-olds use libraries than other age groups (mostly to use computer resources), it seems there will be an even greater need in the future for librarians to teach information-gathering skills.

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The CMO Council asked 8 good, hard questions about marketing technology management

chiefmartech

In many ways, we’re living in the golden age of marketing technology. In many ways, we’re living in the golden age of marketing technology. The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. These are my suggestions in reply.

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3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different. tl;dr There are three trends that are changing the nature of martech. “Is it expanding or consolidating ?” Get acquired. Raise more money.