3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

They will catalyze the end of the “first golden age of martech” and lay the foundation for a second golden age that will be much larger, but likely look quite different. Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. We’ll discuss each of these in more detail below. Salesforce in CRM.

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No August Activity Slump For Champion Comms

Champion Communications

These are just some of the points our clients have explored in their media interactions in August. How to avoid cloud vendor lock-in and take advantage of multi-cloud sourcing options . IoT Governance: How to deal with the compliance and security challenges .

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The average enterprise uses 91 marketing cloud services

chiefmartech

There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising and commerce, gaming-inspired innovation, the reinvention of media, and the spectacular Internet explosions in China and India — but I want to highlight some data from her analysis of “the cloud” and its accelerating change across enterprises. But in aggregate, marketers use a ton of them.

Squirrels, long working hours, and social technologies

Biznology

When visiting IBM’s Big Data site , a reader is greeted with this bold statement: “90% of the data in the world today has been created in the last two years alone” No matter if the right figure is 90, 80 or 70%, there is no denying that we are all drowning in data. You then start feeling that you did not actually take a week off, you just compressed the work of 2 weeks in one. I would guess that we are not even that lucky in our work lives.

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The CMO Council asked 8 good, hard questions about marketing technology management

chiefmartech

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. These are my suggestions in reply. In many ways, we’re living in the golden age of marketing technology.

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The New Rules of Marketing Technology & Operations

chiefmartech

In agile fashion, I’ve continued to revise this model and its presentation based on feedback. Sandwiched between these two layers is an opportunity to shape marketing’s capabilities and culture to your competitive advantage in the customer experience economy.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). But it’s not entirely dissimilar either, in spirit or tactic. Vertical Competition in Marketing’s Digital Channel. They will have star offerings in all three stages.

Adapting to More Digital and Social Ways of Being in a Time of Crisis

Hootsuite

A few weeks ago I was happily working away on a talk for Adobe Summit in Las Vegas. I’m locked in my office with my restless canine colleagues, just up the hill from King County Washington, which is ground zero in America for COVID-19 outbreaks.