The 2 Things You Must Nail For Lead-Generating B2B Content
Marketing Insider Group
AUGUST 3, 2015
Salespeople used to be the information gatekeeper. For ages, marketing was constrained by space limitations (i.e. This space was normally rented from a gatekeeper who could control access and exposure. Buyer Persona. A focus on the buyer persona is the basis for all successful content marketing. The linchpins.
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