Remove Aging Remove Focus Group Remove Presentation Remove Strategy

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. Social Media Strategies

The Future of Buyer Personas is Social - Part 1

Tony Zambito

  I learned and watched in awe from the wonderful collective group of pioneers from those early heady days in using personas at Cooper Design – people like Kim Goodwin, Robert Riemann, David Fore, Wayne Greenwood, and Dave Cronin.  Image by eliazar via Flickr.

Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)

Tony Zambito

This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age.    The social age is introducing new factors and levels of research that will need to augment traditional ethnographic research. 

What Steve Jobs Can Teach Us about Marketing in 2017


Yet, at age 21 the brilliant and unknown inventor partnered with friend Steve Wozniak to start Apple Inc. Here are five marketing strategies to consider in the coming months. For example, in 1997 Apple created an ad campaign titled “Think different,” focusing on the core of the company’s brand: innovation. Steve Jobs said: That’s been one of my mantras — focus and simplicity. Steve Jobs said, “It’s really hard to design products by focus groups.

Four Challenges Market Research Faces Today

Tony Zambito

Conventionally, market research has focused on getting to the " who and what " of potential markets and customers. The fourth challenge we can liken to the nomenclature of the "silent majoirty" in the digital age.  Image via Wikipedia.

UPDATE 16 Examples of Awesome Email Marketing Campaigns


While email has managed to stand the test of time, many marketers have failed to update their strategies since its inception. This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter. 12) Focus Pointe Global.

Why Understanding Pain Is the Key to Customer-Centric Marketing


Good on you in either case; these are foundational parts of your strategy. On average, people gave twice as much to the individual child as they did to the eight kids grouped together. That way you keep everybody focused on the customer’s need.

Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?


And, more generally, what are their tactics and strategies for promoting marijuana and marijuana-related products in a not-so-easy-to-navigate legal environment? This affords the brand an intimate connection with consumers that can't be achieved through conventional marketing strategies.".

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


The best SEO strategy is to help Google make humans happy. View more presentations from HubSpot Internet Marketing. I don't do public presenting for a living at all. And if you guys have presentations that have done better awesome, I'm very impressed!

Data smog: newest culprit in brain drain

Buzz Marketing for Technology

s ineffective presentation of information, researchers are finding. Lewis has found similar problems in focus groups he?s Life on the Screen: Identity in the Age of the Internet? Try to focus on the information you really need instead of news blips that distract. These strategies will keep information at a level we can deal with, says Rosen. ?We Tendencies and Tensions of the Information Age,? VOLUME 29, NUMBER 3 - March 1998.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. Know Your Competition-Sales Management , October 8, 2010 Strategic sales managers know they must be creative when it comes to developing a sales strategy. Duplicate your Twitter Strategy on Facebook. Strategy (162).